2 steps forward and 1 step back

Anything that gets you in front of the right people at the right time, with the right message that connects with them and they are in a position to take action, is good marketing (in the world of business according to me).

For me, it’s also about being consistent—consistent in your message and your communications.

Sometimes it can get very noisy—noisy in your inbox, noisy in your head, noisy in your market, noisy in your office, noise noise noise.

Now some of this noise is very real—but some of it can be easily silenced.

And I don’t just mean taking a holiday and ignoring it all—that’s only a good short term solution… long term it’s probably going to be bad for business!

The first thing you need to do is decide what you want to listen to.

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

I’m not a good rehearser. I can ‘run through’ things, but to do an ‘as perfect’ performance without an audience I find really tough. That’s not to say I don’t prepare–and I don’t recommend you don’t either–but be OK that the ‘first time’ might be the first time.

If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

Buying Time is a concept that works really well if you’re half Thinging and half doing what you’re good at right now. Buying Time also works really well if you’re not doing your Thing yet (even if you don’t know what it is) and instead you’re stuck getting paid for something you’re just good at. Buying Time is also something I do so I can take time off from my Thing and do something else (holiday, anyone?).