Everyone loves a list, right? So, here's one you can use as inspiration for your next marketing idea to try out.
NOTE: Don't pick any of these that don't work for your market—your ideal clients need to be on the receiving end, after all!
Another NOTE: When I say 'famous', I'm meaning 'get noticed somewhere you're not already known' (no suing me that you're not in Hello magazine next week or on the 'A-list' invites for premieres)
- Write a guest blog—submit an article for someone who is already talking to your crowd
- Host a webinar—and ask for people that know you already to invite a friend
- Interview someone who is a big-wig in your market and ask them to share it with their fans
- Write a book (long term, this one!) and get listed in Amazon or another market place
- Podcast—this lists you on iTunes and a whole new audience for your Thing
- Start (or ramp up) your YouTube channel.
- Call your local radio station and give them your take on a current story (even if they don't use you this time you'll get in their 'book')
- Sponsor something—a sports team, a dance troupe, martial arts, a car in a race, an event (whatever makes sense for you)
- Host an event (anything from a full on conference to an afternoon tea) will get you noticed
- Be charitable—sponsor, work for, donate to, get involved with a charity of your choice
- Pick up the phone = such a simple one. There's no reason why you can't call 5, 10, or 50 people and let them know who you are (or get someone to do that for you)
- Sing a song (or mime one)—it's worked for plenty of viral videos...
- Get on the telly—join a panel, be interviewed on the news, host a show, take part in a game show (hmmm, not sure on that last one!)
- Name something after you—it might be a team, a star, a mascot, a street, a school
- Have a Fame Name (and use it)—yes you knew I would say this but it REALLY helps
- Start a club—collect people together who will all get to know you, and tell others about it too
- Team up with someone else and offer a joint promotion—you get famous to your crowd and they get famous to yours
- Run awards—set up as the host of awards and ask your market to enter
- Hold a competition—you (or not) can be the prize, and you'll attract more attention that for sales alone
- Write a paper—a heavy weight report in your industry—a white paper or research project
- Invent something—a new way or process of doing things—get it trademarked or patented if you can
- Hold a party—a celebration of your Thing or something and ask people to bring a guest or 5 (this can be a literal party or an online one)
- Get an agent (slightly cheating this one) but if you want to do something properly... get a PR agent or a book agent or a TV agent
- Ask for referrals—why not get your current clients to make you more famous by sharing you with people they know?
- Advertise—you know you can pay to get famous, right? this could be Facebook ads, Google ads, print ads, posters...
- Send out postcards—sometimes the postman can help you get famous
- Write a foreword—you don't have to write a book you can guest star in someone else's
- Be a testimonial—if you're on a book blurb, or another busy website, this is all good promotion if you're in front of the right people
- Grow your team—the more people that can talk about you the better for being known
- Buy a place at the table—attend a dinner or event with the 'big boys' and claim your VIP status
- Claim your fame—know that you have everything it takes and exude confidence
- Get industry acclaim—enter awards and collect accolades, be a case study for excellence
- Do your Thing—then you're a mini monopoly so you create your own market to be famous in!
Want to talk more about this?