Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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Un-learning is the best learning

I have been doing a lot of un-learning recently. Or, to put it another way, learning to do things NOT the way I had been doing them (for a long time!). Which is the best learning I think. Although hard…very hard!

What I wanted to write about today is un-learning. The picking apart of what you do now and making it better. And I wanted to talk about how uncomfortable that is!

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The Story of 3 Sunbeds

What the price of sunbeds on one beach can teach you about price, positioning, and premiums.

Never make assumptions about what people will and won’t pay for your Thing (or sunbed), as you just might find people at all different places along the beach with different budgets…

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Be willing

I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple – I said my ideal client has to be willing.

Knowing that you want to do more, or grow, or change direction is enough – the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on – so you need to be willing to do this!

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Too much personality

Almost all of the time I’m a huge advocate of putting more of YOU in your business. But sometimes you can make your business SO much about you that you’re forgetting it’s actually not about you at all.

Let me explain…

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Why selling everything might be too much

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

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