What to do when you don’t want to do your Thing any more

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So there’s doing your Thing in the BIG sense and there’s doing your Thing in the “How you do it right now” sense. When you realise these are different, you’ll see that there’s no problem if you don’t want to do your Thing any more, as you’ll most probably be meaning this in the “I don’t want to do the work I am doing right now any more” sense.

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Pace yourself (and get good at the 1 thing that makes all the difference)

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When you work out your Thing, it’s very tempting to then run at 100 miles an hour and try and get everything done at once. You want the website, the Facebook followers, the big list, the speaking gigs, the PR, the online programme–the lot. But what you might spot missing from that list is clients (and therefore cash).

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Buying a course doesn’t make it happen

Now, hands up, I’ve got a very good selection of online courses in my collection of which a fair few (OK, pretty much all of them) haven’t been totally completed. Sometimes I buy them when they’re on special as I’ll ‘need them later’ (which is sometimes true), or I buy them as it’s something I think I ‘should be doing’ (and often actually I don’t do…). That is not to say I never log in to online courses and follow the content–as I do. And sometimes I’m even a really good student–watching every class, asking questions and getting the most from the content. But the point is always that the courses themselves don’t fix anything on their own–you have to do the work.

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Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

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Different and Better

Often different leads to better. But different doesn’t always mean better. It’s up to you what makes something better.

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I had to make a decision

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It’s funny how—even when you think you’ve got better at seeing through hype—there are still some things that tempt you :) And there’s absolutely nothing wrong with that. I’d be the last person to ever say stop buying help for you and your business, as I absolutely believe it’s super-important to keep investing to grow BUT don’t just buy shiny things; dig through the mountain and see what you really need.

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