Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

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Wonderful things happen when you believe in your Thing

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No, I don’t have a magic wand that I am going to wave all Fairy Godmother like in your direction and shower you with sparkly dust to make wonderful things happen. Because I don’t need to.

There is a big difference, however, between knowing what your Thing is, doing it, and BELIEVE-ing in it.

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Ban the brochure speak! (& 10 tips on how to avoid it)

I can’t stand brochure speak.

You know that beautifully crafted tidy copy that is full of neat words and clever phrases and lots of ‘we’: “Jargon jargon jargon ‘we’ do this and we’ve been doing this for 1000 years and we are the best…”

That is brochure speak. And you’ll find it out and about not just in brochures but it lurks on websites and flyers and adverts and sales & marketing materials across the land.

Here are 10 tips to avoid it!

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Why selling everything might be too much

I get it. Trust me I REALLY get it. You want to sell EVERYTHING YOU KNOW. The thing with your Thing is that when you realise you’ve got this better, quicker, smarter, cheaper, more detailed, simply ‘better’ way of doing something, you want to help–and you want to give people EVERYTHING you have.

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If you’re still waiting… it’s up to you

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This keeps happening to me.

I wait for ‘someone’ to say something, do something or share something or sell something and they don’t. So I wait some more. And then I realise I have to do it!

What are you waiting for that you know it’s up to you to do?

Maybe it’s time to stop waiting…

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Dedication. It’s what you need.

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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

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