Put your blinkers on

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Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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Want to know what I do when I don’t know what to do next?

I do the next thing. The next thing that will get my business closer to the result I am aiming for.

When you know what you’re aiming for, you can work out what to do along the way.

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Even the best hairdresser can’t cut the back of their own head

Sometimes we think that because we can do a good job on others we can do it for ourselves. But that’s when we forget 2 things:

1. It’s on the end of our nose which, of course, we look straight past so don’t actually SEE it
2. Cobbler’s children: we’re SO busy doing our Thing for other people that we completely forget or neglect to do it for ourselves…

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Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

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Where do you fit in?

Be clear where you ‘fit in’ to your prospect’s thought string and solution process to their problem(s).

It might be that you’re the person that they need AFTER they’ve worked with someone else. It might be that you’re the person they need FIRST or LAST with different work needing to happen after or before. And you need to tell them that. You need to make it VERY clear where you fit in as the answer to their problem.

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Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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