5 things to do today to tell more people about your Thing

Tell more people about your Thing with 5 easy ‘do them today’ actions. Often a small tweak to something you already do can make a difference.

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Get wise with your whys – for stories that sell

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Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

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We all do it differently

One of the things I love about social media is the insight it gives you into how other people do their Thing and live their life (not technically snooping if people are sharing, right?). Now of course some of this many be manufactured (or at least tidied up–I’m not going to be posting a photo of me when I’ve just woken up any time soon for example–I’ll spare you the fright!), BUT for those of us who share just how we are (most of the time!) it’s a great way to see the differences in us all.

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Is your light on?

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You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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I don’t know (so tell me)

If you can answer questions people ask about ‘things’ or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that…

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This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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