You can do them all today, or one a day for a week. Or you might just choose one or two of them for now.
But here are 7 things you can do to improve your Thing. And we'll all be thankful you did too.
- Make sure it's super-clear how you do what you do. Does your process or philosophy make sense and neatly, easily, and simply explain your Thing to anyone who wants to know how it works? When it's easy for you to share, it means it's easier for people to remember and 'get'. And if they 'get it' then, of course, it's a lot easier to buy...
- Only offer the best ways to get it done. Don't have 10 different ways of working with you if you know 7 of those are just there for 'choice'. You're in charge of your Thing, so only offer it the way(s) that get the best results. If you don't have a small/low-cost option, you just don't have one. And be OK about that.
- Look for gaps. There might be a big gap where your Thing is your jam and you could be offering the whole cake instead (more about that here). Or there might be gaps in markets where your Thing would fit in perfectly. The gap might be in the pricing or the style in which you work. Gaps are good, but don't force one where there isn't a fit.
- Go one louder. I like to ask people to "turn it up to 11" and this is where you look at what's working for you really well already and turn it up a notch. Perhaps you've got a great blog but you've not written a guest post for someone else. Maybe you love attending a networking group but haven't asked to give a talk there. What if you've never offered a 'VIP' way to work with you–a behind the scenes or 'done-for-you' option? Local radio done? Try for national. Been interviewed before? Start your own radio show or podcast. You get the idea. I'm not saying over complicate and add in something brand new–instead 'turn up' something you're already doing that works.
- Stop comparing it. Your Thing is your Thing and only you do your Thing the way you do it. So give up with the time and energy wasted comparing it with other businesses. Not an easy habit to break, but a powerful one.
- Update your story. I'm sure since you first wrote it down/spoke it out loud, your Thing has evolved. No-one stands still with their story, so let's hear your latest instalment–what's got bigger and better, what had to go, what you've learnt to do more (or less) of. Let's see how you and your Thing have grown.
- Totally commit to doing your Thing–the whole Thing–and nothing but the Thing. If there are distractions that pull you away from your Thing, work out a plan to step away from them–delegate or dump them. The more you focus on your Thing the better it's going to be. And that's only going to be a good thing.
Want to talk more about this?