Uphill Struggle or Downhill Slalom?

We can all climb a mountain if we put our minds to it (and backs into it) BUT sometimes, surely, it makes sense to take the cable car? I mean it’s there… would seem silly not to use it. And sometimes in business (and life!) even though there’s a cable car up our mountain, we either don’t see it OR choose not to use it. Are we mad?

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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Not all customers are created equal…

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

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Being a Busy Business Celebrity: The Power of 3

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Now I LOVE to be busy, but I am sure it doesn’t come as a surprise to you that being busy for the sake of it is NOT a good way to be in business.

If you’re trying to DO every type of marketing and promotion right now and you’re very busy, then I recommend you whittle it down to 3. Yup, just 3 types of marketing that you love to do.

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When was the last time you did something HUGE?

When WAS the last time you did something huge? Something you were afraid of doing? Something you’d been putting off as you didn’t think you could do it?

When was the last time you thought “You know WHAT? I don’t care if it doesn’t work… I am going to try this anyway”?

If it’s been a while that you scared yourself with a HUGE action for your business then I’d like to challenge you to do something today that is big

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Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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