A small step in ANY direction is better than standing still

Ever been in ‘analysis paralysis’? Where you seem to have so many choices you don’t know which to pick (so you choose none)? Ever just had a head FULL of ideas, or options, or advice, that you end up panicking and doing nothing?

I know I’ve been there! I can get analysis paralysis from something as simple as choosing a restaurant to eat in–especially on holiday **so many NEW options**. I can get stumped making a decision about a pricing or a programme or a promotion as there are just so many different ideas and options (and advice) being given to me. In both of those situations, I either just a) pick one and get on with it, or b) let someone else choose, or c) leave it to fate and see which restaurant has a table available or which offer someone asks for first!

With all of the above options I take when faced with not being able to choose, I still always end up taking a step forward. I don’t allow standing still to be an option. Admittedly, it’s a cop out when I leave the decision up to someone else, but at least I make a move. And that’s really the key. Even if you make a wrong choice, or a bad decision, at least you know you’ve made a choice or decision and can take it from there. If you chose the restaurant and the food is terrible, you know you won’t be going there again (and may even help other people out by telling them it’s not great). When it comes to a business decision, I am SURE you’ll have chosen carefully–either making the best decision based on your own experience, or what you know already, or taking advice from a mentor or business friend who is well versed and experienced in what you’re deciding about. And when it comes to leaving it to fate... well, there’s not much to control there but again at least you’ll know if you like the hand that was dealt to you or not, and if it worked out, great (actively choose it again), and if it didn’t, you’re clear what to not do next time.

But make a move and be totally OK it might be the wrong move, as you’ll only know that when you make it *

*that said, the smart thing to do, of course, is to ask someone ‘like you’ (same taste buds, same business model, same values) who’s been faced with the same decision before and ask what they did and the outcome and take it from there.

So in the wise words of S Club 7–Don’t Stop Movin’ (and because I know you’ll Google it–here’s the link). In fact that reminds me–S Club 7 also told us to Reach for the Stars, so they really were quite the philosophers!

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And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

Are you selling a cake or a recipe?

Here’s what I see a lot… people marketing recipes: the ingredients for a cake – the step by step pieces you need.

But what a cake lover is more interested in is the finished article – what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon… and yet this is what I see a lot of people are ‘selling’ – the ingredients.

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Yes I am talking about Things again. I can’t help myself. It’s what I love to do! :)

And a question I get asked often is can you have more than 1 thing? So I thought I’d share my answer here.

Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

When it all gets too much

I’m not a robot.

I can’t work non-stop 24 hours a day, 7 days a week (although sometimes I do think this would be super handy–like the week before an event I’m running!).

And sometimes, of course, it all gets too much.

Doing your Thing too much can make you question if your Thing really is your Thing as it’s all getting ‘too hard’. Don’t let it be like that.

A small step in ANY direction is better than standing still

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Latest Posts

Posts you may have missed:

Pushing elephant-shaped buttons

Are you selling a cake or a recipe?

Can you have more than 1 Thing?

Show how easy it is (simple content marketing tip)

Have they got their hands up?

When it all gets too much

A small step in ANY direction is better than standing still

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Leave a Reply Cancel reply

Latest Posts

Posts you may have missed:

Pushing elephant-shaped buttons

Are you selling a cake or a recipe?

Can you have more than 1 Thing?

Show how easy it is (simple content marketing tip)

Have they got their hands up?

When it all gets too much