Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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There’s nothing wrong with change (just not all at once)

Your Thing evolves. You evolve. You grow, you adapt, you stretch, you get even clearer on what your Thing is. So yes—you change.

Now this sort of change is NOT the same as constantly changing your mind. That’s just confusion…

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Teach don’t Preach

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

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Well, that didn’t work…

You’d think I have this Thing all figured out, right? Well, most of the time I do and then sometimes some-thing comes along and I get a big smack round the chops to remind me I MUST do it my way!

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Doing a U-turn

Sometimes it’s going to make perfect sense to do a U-turn, or a right turn, or a sideways step, or any kind of change in direction that makes sense for you. But with such a big change can come hesitation, resistance or downright refusal to budge.

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Want to know what I do when I don’t know what to do next?

I do the next thing. The next thing that will get my business closer to the result I am aiming for.

When you know what you’re aiming for, you can work out what to do along the way.

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