I can’t be bothered.

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I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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Getting to Zero

When you do your Thing are you helping people get from a ‘negative’ place to ‘zero’—that place of neutrality where everything is ‘normal’?

Marketing to a person or business who is in negative place and telling the them you can take them to amazingly positive place can seem like a huge—and unbelievable—step. But marketing to a person who is in negative place and telling them you can get them to ‘zero’ is not.

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Did you file it under ‘Common Sense’?

When you know something and know it so well, you can’t quite believe other people don’t know it. Sometimes this is ‘learned’ knowledge–a new topic you just took a course in, or a book you just read. And sometimes it’s something you ‘filed away from years ago’. Other times, it’s just something you figured out was ‘common sense’. The problem with common sense, though, is everyone’s file contains different entries.

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Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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When trying too hard is too much (and what to do instead)

Today I’m going to talk about eating out, not because I’m a big foodie–although I am, but because it teaches you a lot about good marketing. My example is taken from the realm of ‘tourist restaurants’ (or at least restaurants in a tourist destination).

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Your radar is always on

One of the ways you know you are doing your Thing is that you realise that your ‘radar’ is always on.

Your Thing is either something you find really easy, something that really annoys you, or a combination of both those factors (as they are, in fact, 2 sides of the same coin–it’s likely something annoys you when you know how easy it is to fix it).

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