When simple is simply perfect

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I’m not even going to pretend for one moment that I have this totally sussed. I am definitely a simple work in progress. BUT what I do know is that every time I make something simpler in my business it works better.

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What time is it?

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What time is the right time to start being a business celebrity? What time is the best time to launch a new product or service? What time is it?

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Teach don’t Preach

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

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The £50 Chow Mein

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If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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What’s your excuse?

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I’m not saying you don’t have challenges–and it’s not always easy to do your Thing–but do have a proper look at your excuses as sometimes they aren’t as solid as you might think.

Don’t even imagine that you will (do it all), but don’t let that be an excuse to do nothing.

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I love it when a plan comes together!

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You absolutely need a plan in business, and while I am not a big fan of the v-e-r-y long (and let’s be honest sometimes quite dull) ‘business plans’ that your bank manager might want to see, you absolutely DO need a plan.

Not having a plan is like navigating in the dark with no idea of where you’re headed. Things work out so much better when you have a plan.

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