Get Real!

Now, I’m all for wearing my slippers while working (yes, I wear slippers) which is perfectly acceptable when you’re in your office at home, as far as I’m concerned. But sometimes you can get great results with your Thing when you get out into the ‘real’ world. And it’s easy to forget (I do).

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Who are you here for?

We all have our own style and attitude and approach, and I am sure you aren’t the right person for every single business or consumer who needs your Thing. You might be too loud (or too quiet), too complicated or too simple. You might be too casual or too strict, too friendly or too standoffish. What if you’re the chalk and they want the cheese? The black and they are looking for white?

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Quick Quick Quick!

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It’s going to save you a whole lot of time in your business when you can make quick decisions. You KNOW when you have an opportunity come up if it’s for you and if you want to do it. So just do it NOW! Put the time you save ‘thinking about’ a decision to good use and do your Thing instead.

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The business of problem-solving

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Every business solves a problem–they solve it with a product or service that does something to fix or improve a situation, a result, an outcome, a feeling, something. This is how value is created–you have a problem that needs resolving, you go and find a product or service that can do this, you’re happy to pay as you can’t do it yourself, or do it as well/quickly/cheaply/cleverly, etc.

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Talking your customer’s language – my advice on video!

So here I am now on video!

The really helpful Your Business Channel is packed with videos and shows to watch online, that have an incredible range of advice and tips for business owners from a huge range of experts (lots of which are quite famous) – and now me too!

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What counts as Marketing?

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Anything that gets you in front of the right people at the right time, with the right message that connects with them and they are in a position to take action, is good marketing (in the world of business according to me).

For me, it’s also about being consistent—consistent in your message and your communications.

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