The other people

You will always get asked about ‘the other people’ unless you’ve made it clear in your marketing and your message that there are no other people like you. If you’ve made it clear that no-one else does exactly what you do there will be no comparisons to make.

What’s ideal is if you can make a mini-monopoly of just you.

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Calm Down!

You can’t do everything. You can’t help everyone. Your Thing doesn’t solve every problem there is. You don’t need to do every kind of marketing going. You can’t be everywhere at once.

You need to calm down.

AND FOCUS…

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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Dedication. It’s what you need.

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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

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If you’re not excited, it’s probably not your Thing…

There are some things that I don’t wake up in the morning **dying to do**: spreadsheets, for example (not my first choice in expressing myself). But when I know I’m doing my Thing, or working on a Thing that I know is a great Thing, I’ll be excited about them, and if my excitement extends as far as a spreadsheet, I know I must be onto something brilliant.

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