Julie Johnson, Reel-Leader.com

Lucy really does know her stuff, but more importantly she works in such a way that you feel understood, challenged in a good way, and fully supported.

The confirmation of how I can market in a way that feels right, is easier and more authentically me, have had a profound effect.

I have no hesitation in recommending her work and would like to say a public Thank You to Lucy from me – it’s great to have you in my corner and in my network!

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What I didn’t learn at business school (but know now!)

While I did learn a LOT of theory and case studies of big business, and if required I can write out a cashflow forecast and balance sheet by hand, what I didn’t learn was any of the actual practical ‘stuff’ that business owners—especially small owner managing solopreneurs like many of us doing our Thing actually need to know.

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When was the last time you did something HUGE?

When WAS the last time you did something huge? Something you were afraid of doing? Something you’d been putting off as you didn’t think you could do it?

When was the last time you thought “You know WHAT? I don’t care if it doesn’t work… I am going to try this anyway”?

If it’s been a while that you scared yourself with a HUGE action for your business then I’d like to challenge you to do something today that is big

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Say What? Say what is being said

When you’re doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do… make sure you use the language that your clients (existing and potential) do.

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Your Thing needs doing! (often)

If you ever have a moment—or a day (or a week!)—where you find yourself doubting your value, what your Thing is worth or even if you have one, ask yourself when did I last DO my Thing.

It pays to do your Thing (and do it often).

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Teach don’t Preach

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

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