Who do you Rescue?

Today I had the great privilege of seeing the Air Ambulance crew do their ‘Thing’ up close, rescuing someone from an island in Poole Harbour. Now what you do may not be as ‘matter of life and death’ as this, but to the people that NEED you it’s pretty important.

So who do you rescue?

When someone is dialing a metaphorical 999 (911/000/etc.) in their life or business do they get you on the end of the line?

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Help yourself, the buffet’s open

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Someone has to go first, and being overly polite about it might mean you miss out whilst it’s hot, or at least stay hungry for a bit longer. So let’s all tuck in.

The buffet IS open and there is enough for everyone. Of course, now I am not talking about food… I am talking about the market and there being plenty of work for everyone to tuck in to. But you have to go get your food to be able to eat it.

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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You decide

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When it comes down to it, there is really only one person who stands between you and your Thing and that’s you.

Of course, you can get help to find your Thing—help to shape it, help to package it, and brand it, and sell it. But only YOU can decide to do it—actually go out there are do the Thing.

It’s about jumping in with both feet to do your Thing and knowing that that’s what you’re here to do. There is no “Ohh, I’ll dip a toe in”—that’s never going to convince anyone… if you’re not 100% certain, then why would anyone buy from you?

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Step back and sell the benefits

Transformations are what sell what you do. Features need to be listed of course, but it’s the results that count.

Typically we buy results – the transformation – more than we buy ‘what it is’.

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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