Is it really that important? (or are you just ‘being busy’)

I’m still working on this one–as I love to ‘work’–BUT the key, of course, to getting anything great done with your Thing is to do the ‘right work’.

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I can’t be bothered.

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I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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The pushmi-pullyu of marketing

It’s not just you that’s part of your marketing—there’s also the person you’re marketing to.

If you are constantly marching forwards with your marketing, and there’s no ‘thinking’ space or ‘feeling’ space where someone can make a decision that suits them and, worse still, they feel like they’re being led blind in a direction they don’t want to, that’s when your sales will suffer.

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5 tell-tale signs you’re doing your Thing (& 2 signs you’re not)

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I am obsessed with you doing your Thing.

I don’t mean ‘any old’ thing either—I mean YOUR Thing! The Thing that you do that’s brilliant. The Thing that makes a difference to you and has you sharing your brilliance with the world.

Yeah, THAT Thing.

So how do you know you’re doing your Thing?

Well here’s some tell tale signs:

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You don’t know what you’ve got ’til it’s gone…

Quite often (mostly!) when you work out your Thing, you do that and forget everything else that came before it as if it wasn’t enough. And true—it wasn’t enough for you (hence why you kept looking ’til you found your Thing)—BUT it most certainly was enough and useful too.

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Tightly wrapped packages sell well

When you can tightly package what you do and can explain it easily then you’ll sell more of it.

Much as many of us don’t want to think what we ‘do’ can be put into a box, actually if you do that you’ll sell it much more easily.

When you wrap up what you do and present it to people in such a way that they ‘get it’ quickly, easily and can clearly see if it’s what they need, they are much more likely to buy it.

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