It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.
And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.
Here’s an example:
I recently spoke to a lovely lady who is brilliant at her ‘Thing’ and she wanted my help with her marketing. Her questions were about how to get more leads and enquiries for her business.
So first things first I needed to know what marketing she was doing now and what was and wasn’t working. I asked the right questions and we got a very different answer to what she was expecting.
You see it turned out that the lady was getting plenty of leads but the leads weren’t converting into sales. So that is NOT a marketing problem—that is a SALES problem.
If you are getting enquiries and leads into your business (from a well-positioned and qualified source) and you’re not making sales, the first thing you need to ask yourself is how you can improve your sales conversations.
So what appeared to be a question about marketing turned out to be a question about sales. More marketing would have meant more leads, but if these ‘more’ leads didn’t turn into sales then I suggested that this wasn’t going to be a good place to focus efforts!
"How can I get more clients?" is a very frequently asked question; but check first that you’re already selling well to the prospects and the clients you have. You should be focusing a BIG proportion of your marketing on existing clients.
Maybe your question is around pricing: it might be that you hear "I can’t afford it" all the time. So your question might be "What’s the right price for my product or service?" But that might not be the right question. The right question could be "How do I better demonstrate the value of my product?", or "What do I need to say to explain the results of my service so people will happily pay the price I want to charge?".
If you have a question in your business, explore around it. See what else the question might be about. And if in doubt—ask!
The answers you need might not be from the questions you are asking, so ask a different question.
It might be that you’re stuck because you’ve been asking the same question over and over and getting answers that aren’t going to work for you (because the question is wrong in the first place).
That said, you might be asking the right question…
Let me know!
Want to talk more about this?