Get on with it!

There comes a time with every idea that you need to get on with it. Of course you want to plan, work out the details, explore the options, do some research, perhaps even do a little bit of learning to make sure you’re all set. BUT there will come a time when you simply need to get on with it.

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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Now is always a good time

Now is always a good time to do something or nothing and you’ll know which option you need to do most (the nothing one is the one to do when all you can think of is doing 100 somethings!).

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Are you special? Can you explain your uniqueness?

I was reminded again at the weekend (I am being Masterminded by Jonathan Jay) how important is it to be unique in business. We were talking about USPs, and why a business owner must know what their USP is before they can market their business with success.

USP stands for Unique Selling Point, or Unique Sales Proposition. I was reminded how hard it is to define these — to really make them totally unique.

It is quite easy to come up with a USP only to realise under scrutiny that it’s not, in fact, unique and could easily be applied to other businesses. So it was good to have the Mastermind group of business owners challenging each other to be unique.

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What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

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When it’s about you and when it’s about them

When you need to get noticed for your Thing, this is when it’s about you. You need to tell your story and explain your ‘Why’ so that the people who need you and your Thing can find you.

But you also need to make it about them.

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