Not all customers are created equal…

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

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Are you preaching to the converted?

I don’t know about you, but sometimes I have already decided I want to work with someone—or buy something, or visit somewhere—and so I’m already sold. But then I get sold to even more, even when I’m already ‘in’. And sometimes it puts me off and I don’t buy.

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My inspiration hit list

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I get asked these questions a lot:

  • Who is YOUR mentor?
  • What are your favourite books?
  • Which blogs are you subscribed to?
  • What events do you go to?
  • Who do you learn from?

So I thought I’d tell you!

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Selling online – How we design and build ecommerce websites

Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

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You have all the answers (& they’re different for everyone)

As any good coach will tell you (not that I’m a coach, but I’ve worked with plenty!) YOU have all the answers. But there is no ‘one plan’ you must stick to or get right–there is instead the ‘right plan for you’ which is perfect for your life, business, whatever because it fits with your goals, your values, your take on things.

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How to handle the NOISE!

Sometimes it can get very noisy—noisy in your inbox, noisy in your head, noisy in your market, noisy in your office, noise noise noise.

Now some of this noise is very real—but some of it can be easily silenced.

And I don’t just mean taking a holiday and ignoring it all—that’s only a good short term solution… long term it’s probably going to be bad for business!

The first thing you need to do is decide what you want to listen to.

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