Situation or Trigger?

There are 2 types of niche (in the world according to me) and those are a ‘situation’ niche and a ‘trigger’ niche.

Chances are though you only know about one of them – the situation niche. And this can be where it can start to unravel…

Because it might be that a situation niche just isn’t going to work for you and your Thing and before you know it you’ll feel like you niched yourself into a corner. Been there, done that. If you’ve been told to ‘pick’ a niche I’d place a bet you went for a situation niche.

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Information vs. Action

If you ask me you can never give away enough information.

I am happy to share a great deal of ‘information’ for free, because I know that for it to be effective, for it to ‘do’ what it’s shared for, it needs to be put into action.

The difference between information and action is why people buy from you. And this makes a huge difference to how you market and ‘sell’ what you do.

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Is this really me?

Do you ever do something or write something or have a meeting about a project and think ‘is this really me?’.

There are lots of things you CAN do but not necessarily all of them ARE you.

When you are really being you, you are being brilliant.

And you are being brilliant with ease and grace and fun.

If you have that sinking feeling when you look at some copy or design or a proposal that is ‘from’ you and it’s just not feeling right, then heads up – it’s not really you.

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Look out the window…

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Looking out the window gives you time to think and ponder. I use it productively to come up with ideas and solutions. For me sometimes thinking too hard about something doesn’t give the best solution. A watched pot never boils and all that :)

If you spend a lot of your time being busy you will miss your best ideas. You will be too busy looking ahead that you may miss what is right in front of you.

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Sound advice on what NOT to do in business — some good New Year resolutions for 2009

I was reading the UK Business Forum ‘Round-up of 2008’ email today (part of the very useful www.businesszone.co.uk), and this article was the one that caught my eye.

Now I love a to-do list as much as the next person (OK so I probably love them more), but I really loved the idea of ‘What to include on your not to do list’. The article was written by Robert Craven, who is MD of The Directors Centre.

Here’s what I nodded my head at…

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Julie Johnson, Reel-Leader.com

Lucy really does know her stuff, but more importantly she works in such a way that you feel understood, challenged in a good way, and fully supported.

The confirmation of how I can market in a way that feels right, is easier and more authentically me, have had a profound effect.

I have no hesitation in recommending her work and would like to say a public Thank You to Lucy from me – it’s great to have you in my corner and in my network!

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