I love social media as you get to connect with real people and then you can choose to do business with them or not by hanging out in their 'feed' for a while. I also notice that some people use social media to show how 'lucky' they are. You know those posts... nothing bad ever happens, it's inspirational quote after inspirational quote, the sun is always shining, their business and clients are the best and life is, frankly, awesome.
Now don't get me wrong—I don't post pictures of myself doing the filing #adminselfie, or trudging up the muddy footpath to school in my wellies, doing the ironing while watching a film—but maybe I should, as that's all part of my life along with the posh hotels where I do Thinging and cake eating. And yes, I'm lucky to be able to do all those things AND do my Thing—glamorous or otherwise.
But don't believe that everything you see and hear is because someone is 'lucky'. There's that famous saying (possibly from Arnold Palmer or Gary Player—both golfers):
"The more I practice, the luckier I get."
It doesn't really matter who said this, you get the point. With practice and work you get luckier. I know I do.
When I speak at an event every time I get luckier that I meet and connect with great new clients. Or is it that I've practised my speaking some more?
When I write marketing copy it gets better results, which may be something to do with the fact that I've been writing it for almost 20 years...?
What about how I can just 'see' Things... maybe it's because I've worked with a LOT of clients now and every time I am practising what I do and how I do my Thing.
Maybe I am getting luckier these days that I get offered radio interviews or am invited to speak events, or that I am super-lucky to attract clients who have been recommended to me, or perhaps it's just because I have been working hard to make that 'luck' happen.
Now I am not saying you can't just turn up with a brilliant message and attract attention overnight—you can. But if you are serious about getting lucky—consistently lucky—then you need to practice.
Practice doesn't always make you perfect, but I have no doubt it will make you 'luckier' with the success of your business.
So get lucky and stay lucky.
(Keep up the good work!)
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