The £50 Chow Mein

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If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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Less is More (but do it often)

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Less is very often more when it comes to Marketing and sharing your Thing. ‘Spreading yourself too thin’ is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still… sometimes… shiny shiny new marketing objects come along and look oh so distracting!

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Tightly wrapped packages sell well

When you can tightly package what you do and can explain it easily then you’ll sell more of it.

Much as many of us don’t want to think what we ‘do’ can be put into a box, actually if you do that you’ll sell it much more easily.

When you wrap up what you do and present it to people in such a way that they ‘get it’ quickly, easily and can clearly see if it’s what they need, they are much more likely to buy it.

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Ban the brochure speak! (& 10 tips on how to avoid it)

I can’t stand brochure speak.

You know that beautifully crafted tidy copy that is full of neat words and clever phrases and lots of ‘we’: “Jargon jargon jargon ‘we’ do this and we’ve been doing this for 1000 years and we are the best…”

That is brochure speak. And you’ll find it out and about not just in brochures but it lurks on websites and flyers and adverts and sales & marketing materials across the land.

Here are 10 tips to avoid it!

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If you’re going to get wet – might as well swim

My exercise ‘Thing’ is swimming. I love to swim in an outdoor pool (not in the sea!) but there is something that I see when I am there which I don’t get.

Now, I appreciate that not everyone comes swimming to plough up and down doing laps like me but surely if you’re going to get wet—might as well swim.

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Being Masterful

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I want you doing your Thing. Doing what you are brilliant at and not just what you are good at.

But what I want more than that is for you to be a Master. For you to do your Thing so much and so often and so well that you are a Master of it—a true expert—experienced, confident and truly ‘there’ with your Thing knowing it’s what you do that’s brilliant.

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