When Less is More

I am a bit of a stuck record on this–do LESS types of marketing but do them MORE. Trying to do every type of Marketing you can think of is going to exhaust you (and your Marketing budget, too!). Unless you have a big team of marketers working for you trying to get every single type of marketing working, or a huge budget to spend with agencies, chances are you’ll be spreading yourself too thin and not getting the impact you want to.

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They’re behind you!

The end of your nose (if you don’t already know) is where your Thing is. And sometimes it’s that, or your ideal clients for your Thing, that are literally right there in front of you. Or in some cases, right behind you, waiting in the wings where you haven’t seen them; but they’ve been there all along…

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Here’s the Thing… I can’t help you

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I can only help you if YOU want help.

Yes, this seems obvious, but it’s still all-to-often that I’ll have someone ask me for help and then they won’t accept it. Sometimes the acceptance is in the form of me asking for money, but sometimes it’s actual advice I give away for FREE and yet still I get objections.

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6 ways to get more famous in 60 minutes

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Thought I’d offer you something practical you can do today (as long as you have an hour to spare).

There are lots of things you can do in an hour to get you more famous (for doing your Thing) so why not see what you can get done in an hour for you and your business.

Remember to ONLY do what is your media ‘Thing’ – only ‘do’ what is an extension of how you already like to communicate and turn this into your media (I know I go on about this when I work with someone so am not making an exception here!).

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When did you last plug in to the Matrix?

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I’m asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it’s like plugging into the Matrix.

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Pace yourself (and get good at the 1 thing that makes all the difference)

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When you work out your Thing, it’s very tempting to then run at 100 miles an hour and try and get everything done at once. You want the website, the Facebook followers, the big list, the speaking gigs, the PR, the online programme–the lot. But what you might spot missing from that list is clients (and therefore cash).

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