Putting the lipstick on

Sometimes what I do is just ‘putting on lipstick’. Your Thing might be like that too?

My Thing is that I ‘find’ people’s Things–I don’t create them/make them/invent them as they are already there. But what I do (as an outsider, which makes it a lot easier) is to ‘see’ what people don’t see for themselves. And then the next stage is usually to tidy it all up and ‘put on lipstick’.

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Ready, Steady, Cook (your products & services)

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Here’s how you use your signature system to work out your products, services and programs.

You don’t use the entire cupboard of ingredients—you play like “Ready Steady Cook” and use the 5 (or 3 or 7) key favourite ingredients your clients need that you have in your signature system.

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Playing nice in business — why manners maketh money

Sometimes I come across businesses, and business people, that just don’t seem to have any manners!
It’s not just customer service; you should also be thinking about how you work with other businesses too…

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We don’t all suit the same vehicle

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I enjoy walking, I also like to drive, I love taking the train and if it means I’m going on holiday somewhere amazing I can tolerate a long-haul flight. These are all different vehicles that suit me at different times for different reasons.

You will also like to travel in certain ways.

Just like you’ll like to market and stand out like a business celebrity in YOUR way too.

Your marketing vehicle MUST be one you want to drive or ride in.

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How to say “No” (nicely)

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Your Thing isn’t for everyone. And not every ‘opportunity’ is right for you.

Sometimes you need to say “No” to prospects (sometimes for your own sanity!)… sometimes a prospect just isn’t the right fit–they might not be ready, or committed, or at the right stage of the ‘problem’ to truly benefit from your Thing.

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Being Different = Difference

Stands to reason I am going to tell you to be different – it’s the essence of Being a Business Celebrity! Do YOUR Thing, use YOUR Personality Selling Point, sell YOUR system, offer YOUR star plan of products and services.

I know that it can be scary to stand out but I promise you it will make a massive difference to your business.

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