Are you preaching to the converted?

I was recently invited by Andy Hayes of Travel Online Partners to be a guest on his TOP radio show. We discussed marketing, websites, the Hotel Success Handbook, being in business, and lots more.
Listen online or read the summary.

Of course, being British I have this expectation built in when it comes to the weather (expecting the unexpected!), but it’s a good way of thinking when it comes to business too.

Much as it’s important to have a plan—and it’s always a good idea to have a goal—sometimes something will just ‘show up’ that is unexpected.

This can be good unexpected or bad unexpected…

It’s always good to ask questions if you’re stuck—after all, you’re not likely to get an answer if you don’t ask a question. But make sure you’re asking the right questions.

And if you’re not sure what the right questions are then find someone who will challenge you so you’ll ask questions you didn’t even know needed answering.

What the price of sunbeds on one beach can teach you about price, positioning, and premiums.

Never make assumptions about what people will and won’t pay for your Thing (or sunbed), as you just might find people at all different places along the beach with different budgets…

I realise I’ve just launched this blog post into spam on a tonne of email systems because of the trigger of saying fr*e (apologies for the * but it’s the way round the spam filters…).

So what’s the deal with F-R-E-E and why is it so damn expensive?

Planning is great fun. It’s very important. You need to have a plan about where you are, where you are going, and how you’re going to get there for you and your business.

That said, it’s also good to be able to go with the flow – make sure you’ve got time and space to breathe in your plan.