Always share the next step

It’s funny–very often I see people do the equivalent of walking away before finishing a conversation (or even a sentence) when writing copy or ‘doing’ Marketing. It’s a bit like if I started to share with you the 3 best ways to get new clients and just…

…didn’t bother to tell you what they are!

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You always have the answer (you just need to say it clearly)

There’s detail that you notice that other people don’t. There’s elements that are invisible to others that are in plain sight to you. There are steps, ideas, processes, projects that to everyone else don’t make sense or don’t even occur in their thoughts. All this is your Thing. But even though you may ‘see’ all this, if you can’t talk about it clearly then it’s going to be hard to sell

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Thinking is not the same as Thinging

There comes a point where you have to stop thinking and start doing. You have to take the leap/plunge/chance and go and actually do your Thing.

There’s safety, of course, in keeping yourself in the ‘planning’ stages, obsessing over details that may or may not be important.

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Not getting paid? You choose your customers remember…

I was having a conversation with someone recently about starting up in business and as ever the usual reservations and fears came up – what if it doesn’t work, what if we don’t make enough money, where will we find customers etc, but there was one fear that was bigger than all of them – what if we don’t get paid?

Now getting paid is important in business, but what you have to remember is that YOU are in charge.

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Did you file it under ‘Common Sense’?

When you know something and know it so well, you can’t quite believe other people don’t know it. Sometimes this is ‘learned’ knowledge–a new topic you just took a course in, or a book you just read. And sometimes it’s something you ‘filed away from years ago’. Other times, it’s just something you figured out was ‘common sense’. The problem with common sense, though, is everyone’s file contains different entries.

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Do you slam the door shut as soon as you open it?

Marketing isn’t a one-off action. You don’t ‘do’ marketing once and then decide it’s done and either worked or didn’t. Marketing is a wave of activity—it’s consistent and ongoing. The same goes for making offers—you don’t always have a mad rush sell-out the second you open the ‘shop door’.

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