Now, I am not the most 'serious' person you'll ever meet. And if we have met, you'll know I harbour secret ambitions to be a comedian (I'll always resort to a joke or quip to handle a situation), BUT I do actually take myself pretty seriously.
That's something you have to do if you really want to BE a Business Celebrity (as opposed to just follow the idea and 'do' Business Celebrity as a process).
Because if you take yourself seriously, so will other people.
Now, while I like to think I am very entertaining (humour me!), I never joke about someone's Thing. Doing your Thing is serious stuff—it's SUPER important that you do it for a start. Your Thing is the answer to someone's problem and I am pretty sure they take that seriously.
Do not confuse serious with boring
The LAST thing I'd want anyone to think of me is that I am boring. But I do want to do my Thing and have it have results, so I take myself seriously so that my clients can too. And you need to do the same.
If you need to look good for what you do, take it seriously. If you have to host meetings or events somewhere that fits you and your Thing, take it seriously and go where you need to be. If you need to provide 'extras', do it and take it seriously. If you want to get paid in advance, ask for the money and take it seriously. Business can be fun, but you seriously need to make a profit.
There are some 'grown up' things you have to do in business, like get your accounts done, show up on time, take care of admin, or pay your taxes. You want to look yourself in the eye and ask if you're taking ALL of your business seriously. Of course, you can seriously hire someone else to take of the stuff you find boring, but it must get done.
You need to stand with confidence and say what it is that you do. You need to take you seriously when you share with other people your Thing, your message and your Story. If you have to ask questions about 'that problem' you solve with earnest, then be serious for a minute and ask them.
Much as I might lark about when I talk about Things, I am very serious when I ask the question: Are you ready to do your Thing?
Because I know this is the moment it gets serious for the other person. When you step up and say "Yes" to doing your Thing, that's exactly the moment where you take yourself very seriously. You say "Yes" to doing that brilliant Thing you're here to do. And that's a big, BIG serious moment.
But don't forget to enjoy it too :)
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