Cause a Reaction

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Your marketing should cause a reaction. You should cause a reaction.

If you want people to take action you need them to react (clue is in the word ‘act’).

Now this might mean you need to have a different point of view. It might mean you have to be the person that says out loud what everyone else is only thinking. Maybe you need to step away from the crowd and start a new movement; wear something different, do something different, be something different.

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It’s not always going to make sense, but start anyway

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It doesn’t make sense for me to take a holiday to Australia–for a start, it’s a bloody long way away (swearing necessary to convey distance!) and that flight is a bugger (again, swearing required!).

BUT it always makes sense to me when I get here as I love the energy, the scenery is amazing, and it’s just where I love to be. And this is the same for where you want to be in your business.

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Selling online – How we design and build ecommerce websites

Selling online can be as straightforward as adding a PayPal button to your website, but if you’re looking to manage a full catalogue you really need something more sophisticated.

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What I know about flow

I would love to tell you that I wake up in ‘full flow’ every single day and do my Thing with no distractions, interruptions or procrastination on my part. I would love to tell you that–except, of course, it’s not true.

What is true is that I know what to do, or at least what usually ‘helps’, to shift me into flow mode. It’s not always the same set of actions, but there are a few things I can choose from.

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Where is your destination?

Sometimes we are so involved with the journey and activity of our business we forget where we are heading.

When you love what you do (as is always the case when you are doing your Thing) it’s easy to do it a lot and get busy. But busy-ness without direction can mean taking your eye off your goals.

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Space. The final frontier (& really useful for Doing your Thing)

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You need space to do your Thing, to step into it and grow it. And your clients need space too. When you offer a product or a program to your clients you are offering them space. Space to do something a new way, work on a project, get a result or a transformation.

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