What about ME?

That’s who I am interested in–ME! What do I get from working with you? What results will happen FOR ME? Where is my business going to grow? How am I going to make more money/feel better/lose weight/get calm/look stylish, etc., etc.

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Just make it up!

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Now, I am NOT suggesting you lie about what you can do, but I am totally OK with you inventing a new market to own. I am also OK about you making up a new way of doing Things—specifically YOUR Thing.

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I Get You

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I know where you are right now. You know you’re here to do something brilliant and even if you don’t know what that is yet you know you have to do it. You know you’re not doing your Thing, as it’s not easy doing what you’re doing.

You know that you have a talent for something and you ‘get’ that you’re allowed to make this your job, your work, your business. But it’s just not happening.

I get you.

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Location Location Location (where it matters)

Apart from being one of my favourite telly shows (who doesn’t love a bit of Kirstie and Phil banter while snooping round other people’s houses?), Location Location Location is an important consideration too when working out where to sell your products and services. I’m not an expert in Retail, but I know enough to know it’s important to choose a location that works–lots of foot traffic, easy parking–that sort of thing. And location is as important when you offer a service too.

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It’s like a muscle

Your Thing is like a muscle–when you use it often and ‘build it up’ it becomes more and more easy to use/do. And stronger–it definitely gets stronger.

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How many times does it take?

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Marketing (folk?)law says you need to ‘touch’ a prospect 7 times before they will respond. By ‘touch’ here be clear that I mean a message touch-point—so an email, Facebook post, a video, a talk, a letter, etc. There are exceptions to every rule as sometimes you can get a response the very first time someone sees you—I know I’ve had this happen when I’ve spoken at an event or met someone at networking. It’s more likely the ‘one touch’ conversions happens in person but it’s not always the case.

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