Weeding

Who is it that decided what plants are weeds and what are ‘good’ plants?

Some weeds are very pretty, with flowers that brighten up the garden. Some weeds smell good, look good and are hardy so thrive where other plants need lots of care. Sometimes a weed is just a ‘good plant’ that’s growing in the wrong place…

But if you know what you want your garden to look like, you don’t want weeds there.

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Show how easy it is (simple content marketing tip)

Your Thing is super-easy for you, that’s why it’s your Thing! And a really easy way to create content is by sharing instructions–a checklist, some tips, a ‘How to’ that shows people how easy it is when they do this the way you do it.

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Is your light on?

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You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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Situation or Trigger?

There are 2 types of niche (in the world according to me) and those are a ‘situation’ niche and a ‘trigger’ niche.

Chances are though you only know about one of them – the situation niche. And this can be where it can start to unravel…

Because it might be that a situation niche just isn’t going to work for you and your Thing and before you know it you’ll feel like you niched yourself into a corner. Been there, done that. If you’ve been told to ‘pick’ a niche I’d place a bet you went for a situation niche.

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The other 80%

I am a huge fan of the Pareto Principle–and if you’ve worked with me for more than 5 minutes, you’ll know I’ll crowbar it into almost any situation!

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Take time to Tidy

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I am not a neat freak—in fact, I’m pretty messy most of the time…

But I do tidy up when I need to and it ALWAYS makes a difference.

Now, you might think I am just talking about doing the filing (which is a good place to start, btw), BUT there are plenty of other things in your business that could do with a tidy from time to time that you should think about.

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