A thing to do every day


If you’re looking for ‘things to do’ that will help your business, this is a day-by-day to-do list that will give you a useful task to take action on. The 30 Things cover marketing, message, sales, customer connection, promotion, pricing, positioning and more. None of the things to do are complicated, but they do all make a difference if you do them.

You can take each day as it comes, or pick and choose to do what you like the look of (as long as you DO something).

Simple things that add up

The things aren’t designed to be difficult–but at the same time they’re not magic either, so you do have to do them for them to work!

I’m sharing ideas and actions that will help more people see your Thing, understand what it does, and explain why they might want it, so that you’ll create more connections, credibility and conversations. And then it’s over to you… be ready to convert those conversations into business – whether that’s possible right now or later when you can deliver.

How it works

Every day you’ll have a simple set of instructions to explain the ‘thing’ that day and then you do it.

You’ll get:

  • Written notes on the video page if you don’t want to watch me
  • A PDF download with the notes too, along with a worksheet or checklist for the thing
  • A copy of my 'Find Your Thing' book

Why you’d want to do it

Any time is a good time to review, revive and reconnect with your market and Thing and the current situation has definitely given many of us a nudge (or shove!). You may know you need a new plan, or some encouragement in the right direction to keep things going, refocus, or launch something new. Without it being overwhelming having 30 simple but smart ‘things to do’ a day at a time can help you work things out.

You may know you need to review what’s working and what’s not. What I’m doing is making it easy to work through an action and review process with 30 things to do, so you don’t have to think about what they are.

If you’re looking to refine what already works, this will help you hone your marketing and sales process. If you’re stuck in a bit of a rut, or making a U turn, here’s a chance to try out new ideas and see what happens (with help on hand so you get it right for your business).

If you already know you need to ‘do something’ but left to your own devices you might drift, this is an easy option to commit to a plan (that’s not too rigid) whilst meeting new people (as connections are all part of this), and getting feedback and support along the way.

Buy Now

If you’d like to join in with 30 Things, you can buy here:

£30 (+VAT)

Frequently Asked Questions

Why isn’t it free?

I know there are lots of lovely people that offer free challenges and courses, but I believe you might then ‘ignore’ the ideas and not feel quite so inclined to take action if you’ve not invested.

If you want lots of free ideas from me I do have plenty of them over here in at Lucy Loves Business–have a good rummage and I’m sure you’ll find 30 or more actions you can take.

BUT what I know makes a difference is committing and taking action and having support around you. It’s MUCH more likely you’ll DO something if you’ve paid for it. And it’s also more likely you’ll take action if you’re surrounded by other people encouraging you (or kicking your behind, if that’s your thing!).

I’m in the ‘business’ of Things and you also need to be OK with paying for results (as you’ll be wanting your clients to do the same thing I’m sure!). That said, I’m not charging much, just enough to make you think twice about taking part and commit to doing something (and I’m more interested in you DOING things with your Thing than how many people I get to sign up).

I’ve plumped for a simple £1 a day (so £30 total) to make it almost a no-brainer, but with a moment’s hesitation to check your commitment. Sneaky huh? Bit of an “Are you going to do this thing or not?” test.

So if you’re in, I’ll see you on the other side of here…

What if I can’t do something EVERY day?

Not a problem (in fact, I’ve not told you this **shhh**, but I actually expect you to miss a few of the actions as we work through the 30 days together–just because they might not suit your Thing, or that you’re busy, or just fancy a day off, etc.), but they’ll be there for when you need them.

Of course, I’d love it if you tried every single idea out, but even if you cherry pick there’ll be a good selection of actions for you to put into practice. Plus you get access to all the 30 things ‘forever’ in the Resource Centre, so you can catch up when you want or rinse and repeat as often as you like.

I’ve not worked out my Thing yet and am starting from scratch…

You do need to know what your Thing is to get the best from these 30 Things (or at least have ‘something’ you do as a business). It might still be ‘helpful’ to try out some new angles to your work, but it’s not designed as a Thing-finding programme (although of course I do offer that–let’s have a chat if you want to know more).

I’m not good at **insert thing you’re not good at here (especially if it’s technical)**

Some of the ideas might ask you to be a little bit technical, some might ask you to write, speak, produce, present, but a LOT of them don’t.

If you know it will be too hard to do one of the ideas that day, it’s OK to skip it (don’t apply this rule to EVERY thing, though!).

I’m not expecting you to start building new websites and set up complex online marketing funnels in 5 minutes, if that’s a concern.

Where at all possible we’ll be going ‘low tech’ and ‘easy’ as the entire point of this exercise is to get things DONE not add more to your To Do list.

What people are saying about Lucy

Sally Farrant

Business Growth By Numbers

Lucy is amazing. I always leave sessions with her feeling uplifted and inspired. She’s taught me about doing my Thing and has kept up that momentum.

Maria Watson

The Details Director

Lucy mentored me when I first started my own business, I had been very scattered in my approach, offering services I thought I should but never fully enjoying what I did. Lucy helped me zone in on my unique talents and build confidence to own it and get paid for it in a way that felt good for me (a complete introvert)

Sherry Bevan

The Confident Mother (and President of the NCT)

Lucy is absolutely brilliant at what she does and helping you to get clarity on your ‘thing’. The thing that is your superpower, your unique talent that nobody else can do. She’s easy and fun to work with. She always asks questions that get you to really think about what you want from your business, who you want to work with and how you want to do it. She’s a genius at marketing and I can never thank her enough for all the help she’s given me over the years

Susan Heaton-Wright

Superstar Communicator

Lucy is a phenomenon in the best possible way. She has a unique gift to see the ‘big picture’ of a business and to create marketing material appropriate for your target audience. Her passion and energy are infectious and I am so grateful for the continued advice she has given me in creating my service proposals and marketing.

Sandy Goe

Santa Barbara Business Network

Lucy Whittington is superb! She is sharp and witty, tackling the most difficult business dilemmas with wisdom and light humor, while providing do-able implementation steps for success.

Alex Chisnall

Screw it, Just do it podcast

I’ve known Lucy for a good few years now & she always provides great value whenever I’ve worked with her. She’s knowledgeable, an articulate speaker & a great accountability coach. I wouldn’t hesitate in recommending her services.

Linda Barbour

Calm For Change

Although Lucy has a system, she has a knack of making it work for each individual. You can go at your own speed and she is really good at knowing what your next step should be so the momentum in the groups is great. Excellent value for money and she really does care about each and every person she is working with.

Sally Pepper

The Silent Sales Girl - Helping Independent High Street Shops to Sell More

Lucy is inspirational to listen too and imparts lots of positive energy (even when ranting!). She motivates you to take action and the information I have learnt is very valuable. The experience has been rewarding and enjoyable. She really is very good!

Julia Bramble


I just think everyone should know that Lucy Whittington is a complete and utter star! One conversation I had with her could change the way I look at what I do for good!