Be willing

I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple – I said my ideal client has to be willing.

Knowing that you want to do more, or grow, or change direction is enough – the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on – so you need to be willing to do this!

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Why I’m a big fan of Twitter (and how I use it for business)

I do like Twitter and what it can do for my business. Twitter is huge and growing every day — there’s a lot of people to Tweet to.

Here are a few ways that I use Twitter — and that any small business or individual can use it for too…

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Simply simple (saves stress!)

Ahhh, simplicity—the nirvana that I seek for my business and life :)

And I’ll be honest… I can be super-good at making things and my Thing waaaaaaay more complicated than I need it to be if I don’t keep them in check. Maybe you do this too?

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Same Thing. Different Recipe.

Much as I would love them to request raw veg and seeds, sometimes the small people want cake. And, specifically, last weekend they wanted brownies. So I of course had to oblige (nothing to do with me wanting to eat any, of course **coughs**). I don’t have a go-to brownie recipe in my head so I dug out my cookbooks–which are a rather eclectic selection I have to admit–and compared recipes.

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If it won’t sell in ‘real life’, it won’t sell online

Online isn’t a magic pill of marketing–it can’t make a bad product into a good one just because it’s available online.

What you want to know BEFORE you do sell anything online is know that it’s in demand ‘in real life’.

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Give yourself permission (er, NOW)

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Permission is something we don’t actually need, but SO many of us feel we do. I know that I used to want it. A lot.

Because, of course, there isn’t really anyone who is stopping you from doing your Thing, from being as famous as you want to be, from standing in a super-bright spotlight, from doing exactly what you want to do the way you want to do it (given legal parameters of course!).

And yet we ask—and look—for permission.

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