And keep Broadcasting...
I just had one of *those* messages come in from my website where I am super-happy that I do what I do as I KNOW it's needed. It was in response to a live interview I did last week and I'm guessing this person had just caught up with the recording and had looked up my site after hearing me...
Now I didn't know this person before. I didn't know that they (or anyone!) was listening to the interview, but I broadcast as if the whole world was listening. Sometimes it can feel like you are broadcasting to air when you do a teleseminar, or webinar or phone interview. I remember once doing a radio show interview which got syndicated to 1.5m listeners, except it was just me and the radio host in the studio. I broadcasted to all 1.5m—just in case they all did listen!
Your message floats on air... it goes out on the airwaves and connects with people who want to hear from you.
Maybe not instantly the minute you say them, but your words don't disappear. You're a recording somewhere, you might be transcribed or re-quoted. And this is why you have to broadcast anyway.
I broadcast to air...
And I get *those* messages often. Messages from listeners who know they have to write to me. To say they knew I was speaking to them. I didn't know they were listening, but I didn't know they were not listening either. And I speak as if they are all ears.
I always talk about marketing to people with their hands up and this is why you broadcast... because someone in your audience will have their hand up for what you do. They need your Thing and until they hear you they have no idea you're out there for them.
And they really are the best message you can ever get in your business. Because I know how hard it was to write that email to me as you put your hand up to not doing your Thing—yet. Writing the email to me to say "Help" (and quite often that's the exact wording I get!) is the first HUGE step in doing your Thing and it makes me very happy. As I know the hard part is done. The hand is up and from now on it's all about the Thing.
So on those occasions, when it might feel like your marketing is one-way communication and you're just 'putting stuff out there', do it anyway. Broadcast to air, because someone somewhere is going to hear you.
(A note about air: of course I MUST add that you can choose your broadcasting wisely, so you choose air that you know is blowing in the direction of ideal clients. Being strategic is always important :) )
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