Taking the chances

I’d like to be able to tell you that everything that happens in business is all very organised and proper and happens as part of a process. And it does—most of the time. But sometimes you have to take chances and see opportunities for what they really are. And sometimes they won’t make perfect sense but you just know they are what you have to do.

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It’s not always going to make sense, but start anyway

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It doesn’t make sense for me to take a holiday to Australia–for a start, it’s a bloody long way away (swearing necessary to convey distance!) and that flight is a bugger (again, swearing required!).

BUT it always makes sense to me when I get here as I love the energy, the scenery is amazing, and it’s just where I love to be. And this is the same for where you want to be in your business.

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Have they got their hands up?

If you don’t want to tear your hair out with your marketing, I’d highly recommend you only focus on people with their hands up (or at the very least on people who have them hanging loosely by their sides!).

And then there are the other people–the people who have their hands firmly pressed down against their sides. Under no circumstances are they interested in your Thing. Not now, not ever. They just don’t get your Thing, they don’t want your Thing, they don’t need your Thing. Your Thing is not for them. So don’t market to them!

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2 steps forward and 1 step back

Are you dancing?

Taking 2 steps forward and 1 step back in a cha-cha style? If dancing’s your Thing then that’s allowed :) but if your Thing is anything else, it’s not!

1 step followed by another step is what it takes to keep moving into your spotlight.

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Being an artist – 11 ways to get creative with your business

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Being an artist and being creative isn’t always about painting, sculpting, or in the case of someone I know very well covering everything in glitter (she’s only little though). I absolutely love being creative in my business. So I thought I’d share some artistic inspiration with you today.

Here’s 11 ways for you to get creative in your business (that you can do right now)…

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You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

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