What’s important to you might make all the difference to you doing your Thing. But if it’s the difference between your Thing and someone else’s you need to be specific about and tell us what that is, otherwise it will get lost in ‘assumption’.
Now, I am sure you know the adage–"Don’t assume, it makes an ass out of u and me" (...if not, do re-quote that as it’s genius, right?). And it’s so true. Making assumptions that people ‘get’ what you do and will ‘assume the details’ is often a very wrong decision.
So this week I ran an event–now to your average person (in this case the events team at the hotel) one meeting room is much like another–or at least this was the ‘assumption’ they had made without checking the specifics with me. What they hadn’t banked on (and hands up, I’d not shared with them my ‘specifics’) I am VERY high maintenance about meeting rooms. And while the hotel is lovely, not all meeting rooms there were created equal... for example, the one without the doors onto it’s own garden is NOT the same as the one with. But I had made an assumption also, as when I rebooked for my event I had assumed I’d get ‘the same room as last time’ as we’d instructed the hotel with the ‘same as last time’.
Being a very lovely hotel (and handily having a very nice meeting room sub available with an even bigger garden with doors onto), all was well in the end. BUT this is what happens when you’re not specific.
If you’re not specific about telling us all the details of your Thing, we’ll make our own assumptions. If you don’t tell us all the ways in which your Thing is specifically different/better/cheaper/faster/slower/wider/smarter (etc) to other Things, we’ll not know and–worse still–we’ll make the assumption it’s the same (or not even as good as) the options we do know.
So be very specific when it comes to talking about your Thing. Tell us the details, share the examples, tell us what and how and why you do your Thing the way you do your Thing VERY specifically. Because when you’re being specific we can specifically decide if it’s your Thing we need. And then of course we may choose, specifically, to buy it.
But don’t assume we’ll buy it if you don’t tell us the specific reason we must.
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