Be willing

Making mistakes doesn’t mean you aren’t doing your Thing, or that you don’t have a great business. It just means you tried something and it didn’t work. That is all.

Now it might be that you chose the wrong time, the wrong offer, the wrong price, the wrong message, the wrong media, the wrong delivery method, the wrong title, …who knows? It might just have been the wrong day!

It doesn’t mean what you are doing is wrong. It just means something in the variable of what you did wasn’t right (and when I say right I mean right for your market—your ideal clients).

Very often there are more people listening, reading, following, watching, and noticing you than you may realise. But too often we can worry about ‘what we see’ and not what we don’t see.

I know loads. About all sorts of things (not just Thing-related). But knowing and doing and two very different things.

You might be forgiven for thinking that some people only market their Thing on special occasions like Christmas as that’s when you hear from them for the first time in ages. They may pop up with alarming regularity at seasonal events and then fade away in between. But consistency is the key—show up every week, regardless of the season.

with a new dawn and a new day you have new opportunities, but you don’t need a new Thing.

Your Thing is your Thing is your Thing.

If you are keen for a new Thing, I’d argue you’ve not found yours yet. If you’re just keen for ‘new’ then look at what needs to be new and what doesn’t.

Because there’s “shiny object” new, and there’s “Let’s just try something a little different, based on what we know already works” new. The latter new is a much better and more productive new.

Yes, I know that you are supposed to get ‘small’ and specific with what you do—you can’t be everything to everyone, after all. BUT sometimes you can think too small.

Now, when I say small what I really mean is ‘blinkered’—if you’re good at something and that’s what you ‘do’, it’s sometimes difficult to see everything that’s ‘around’ what you do—but that’s what your Thing is: everything!