I love it when a plan comes together!

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You absolutely need a plan in business, and while I am not a big fan of the v-e-r-y long (and let’s be honest sometimes quite dull) ‘business plans’ that your bank manager might want to see, you absolutely DO need a plan.

Not having a plan is like navigating in the dark with no idea of where you’re headed. Things work out so much better when you have a plan.

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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Put your blinkers on

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Blinkers give a single focus—they don’t pretend nothing else is happening, they just allow you to block it out to make it easy to look ahead only at where you’re going.

I need Blinkers sometimes (OK—all the time) as I am one of those creative types who has a million ideas a minute and would try and do all of them given half the chance. But you know what they say about Jack of all trades and that’s the same as being pulled in every direction you can think of, as you never actually get anywhere…

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Tell it how it is – When being serious makes the difference

The tone of your messages and your marketing means so much. If you want to get heard try a different tone now & then to hit home. There is always a time when you need to tell it how it is.

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Are you selling a cake or a recipe?

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Here’s what I see a lot… people marketing recipes: the ingredients for a cake – the step by step pieces you need.

But what a cake lover is more interested in is the finished article – what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon… and yet this is what I see a lot of people are ‘selling’ – the ingredients.

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Stop with the ‘How’ for now

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When you have an idea about your Thing, you might jump straight into the practical details. You might start thinking “Ohhh… How can I sell this? What products can I make? What will this look like as a talk/an event/a one-to-one session…”, and off you go with your ‘How’ now.

If you jump straight into the ‘How’, you’ll miss the details in the ‘What’ that make the difference when it comes to being noticed.

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