Saving it for Best

A phrase that I utter on a regular basis is “There’s no point sitting at home on your own being amazing”, and I mean it. When you find your Thing, the worst thing you can do is keep it to yourself. The reason being that your Thing is there to help other people—hence it needs to be shared to be helpful! I know it sounds obvious but it’s not always as easy to do as it sounds. But you need to get over yourself and do it!

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Sometimes you just need a lot of Post-its

6

I love Post-it notes. I’ve recovered from my over-affection (I used to barely be able to see my monitor for the Post-its stuck all around the outside when I worked in an office!), but I still find them super-useful for the right job (just less of them in my sight line).

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Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

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The Business of Helping

Most businesses are in the business of ‘helping’–helping other businesses, helping people, helping society, helping the world, some kind of ‘helping’ is usually the result of what they do. Whether that’s helping with a product, system or service… it’s usually there to ‘solve a problem’.

So why is this important to understand? In Marketing terms, it’s important that you absolutely know and can demonstrate the ‘problem’ that you solve and how you ‘help’.

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The other 80%

I am a huge fan of the Pareto Principle–and if you’ve worked with me for more than 5 minutes, you’ll know I’ll crowbar it into almost any situation!

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The £50 Chow Mein

2

If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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