Talking your customer’s language – my advice on video!

So here I am now on video!

The really helpful Your Business Channel is packed with videos and shows to watch online, that have an incredible range of advice and tips for business owners from a huge range of experts (lots of which are quite famous) – and now me too!

Continue reading...

It’s not you, it’s me…

Sometimes you just don’t want to work with someone.

And that is OK.

But do you follow your own rules, intuition, boundaries or whatever it is that sets out your ideal and non-ideal clients and stick to it?

Continue reading...

Less is More (but do it often)

2

Less is very often more when it comes to Marketing and sharing your Thing. ‘Spreading yourself too thin’ is a very likely outcome when you try and be in too many places at once, Marketing-wise. And you know this, I am sure, yet still… sometimes… shiny shiny new marketing objects come along and look oh so distracting!

Continue reading...

Stick to your knitting

I love this phrase—it’s a great way to say ‘Stay true to your Thing’. If you want to get famous for your Thing, keep doing it—consistently. If you change your Thing every 5 minutes it’s going to be hard for us to keep tabs on exactly what it is!

Continue reading...

Forewarned is Forearmed

Not everything is plain sailing, so make sure you talk about the choppy waters too.

It may be that you offer a product or service where, from the get go, it’s brilliant, the result happens instantly and everyone is happy. In which case, you can stop reading now.

Or it may be (more likely) that there’s some ‘getting used to’ or a ‘learning curve’ before the good stuff happens when people buy your Thing.

Continue reading...

Why fr*e is the new expensive

2

I realise I’ve just launched this blog post into spam on a tonne of email systems because of the trigger of saying fr*e (apologies for the * but it’s the way round the spam filters…).

So what’s the deal with F-R-E-E and why is it so damn expensive?

Continue reading...