Stands to reason I am going to tell you to be different—it's the essence of Being a Business Celebrity! Do YOUR Thing, use YOUR Personality Selling Point, sell YOUR system, offer YOUR star plan of products and services.
I know that it can be scary to stand out, but I promise you it will make a massive difference to your business.
And in fact when you do, it's not actually all that scary as actually it makes life a lot easier!
When you're being different you can 100% please yourself and you attract clients who 100% get you.
Make sure you know WHY you're different - and tell us.
Do things your own way
Just because you've not seen anyone do it that way before doesn't mean it's wrong (it might be, of course, but you'll never know if you don't try!).
Choose your own words, come up with your own way of describing what you do, get some different angles and use your own different stories to get your points across.
There is so much wisdom in the world that people don't get, but may do when you share it your way. Do it differently. If everyone else writes it down—make a video. If everyone else says it in ten words—sing it in a hundred!
Now I'm not suggesting you go and do something 'bonkers' (necessarily!) but do just what you want to do the way you do it. I am very insistent on how I like to do stuff and if it's not something I've seen before it doesn't mean I won't do it.
Of course it's a good idea to look at what works and learn from it, but always see where you can take it next. When you see something that's fab—and I do this; sometimes it's a marketing idea, or a strategy, or a way of presenting—but I always think "I love that, so how would I do it differently?"
And if what you do is 'behind the scenes' different (i.e. we can't see it obviously at first glance) then make sure you tell us. If there's a way you work with people that is different, or you use different language, or a different setting, or it's faster (or slower), or has some other quirk to it—make sure you tell us about it and why it's that way. We will buy your difference if it's what we're looking for in a sea of sameness.
Different doesn't mean a bright orange website when all your competitors sites are green, or wearing jeans when everyone else is in a suit (simple examples I know, but just illustrating a point). Different means everything about you and your business is about you and it comes from you and it celebrates your difference.
You are the difference in your business so let everyone know that every way you can.
Enjoy being different while making your difference.
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