If you’re not excited, it’s probably not your Thing…

There are some things that I don’t wake up in the morning **dying to do**: spreadsheets, for example (not my first choice in expressing myself). But when I know I’m doing my Thing, or working on a Thing that I know is a great Thing, I’ll be excited about them, and if my excitement extends as far as a spreadsheet, I know I must be onto something brilliant.

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Get Real!

Now, I’m all for wearing my slippers while working (yes, I wear slippers) which is perfectly acceptable when you’re in your office at home, as far as I’m concerned. But sometimes you can get great results with your Thing when you get out into the ‘real’ world. And it’s easy to forget (I do).

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Not all customers are created equal…

Now, while I do believe it’s true that all men (and women) were created equal, in business it’s very important to remember that not all customers are created equal. What I am talking about here is customer segmentation, and identifying the ‘best’ customers for your business…

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Stick to your knitting

I love this phrase—it’s a great way to say ‘Stay true to your Thing’. If you want to get famous for your Thing, keep doing it—consistently. If you change your Thing every 5 minutes it’s going to be hard for us to keep tabs on exactly what it is!

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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Cheese, cheese and more cheese

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Now I love cheese. Nothing gets me more excited than a cheeseboard of stinky, oozy, mouldy cheese and some delicious crackers BUT I am so over the cheese when it comes to marketing.

WARNING: This may turn into a bit of a rant.

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