What’s the one thing?

4

As someone who has a thousand ideas a day (you might be the same?) I am never short of options when it comes to ‘how’ to do my Thing. I could write a list of never-ending hows, if I’m honest.

But as I am sure you know, trying to do everything (just like trying to market to everyone) typically gets you nothing or no one. You need to focus to get results.

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How big is your space?

8

How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space?

It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way?

How big is your space?

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Growing in business

We’re all growing all the time – in our business, in our reach, in our skills, in ourselves. But how much of this are you consciously making happen. Where’s the stretch?

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The DFS effect. What happens when you’re always on ‘sale’

1

I see it all the time. I even take advantage of it. Some businesses have too many discount sales and special offers – in fact it can seem like a permanent sale. I call this the DFS effect :)

But what happens? – no one buys at full price.

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Being nicely irritating

There’s something about marketing that many people don’t like. And that’s doing it too much.

There’s nothing that sends people into a bit of a panic more than when is enough enough? how many is too many times? and what if I’m being annoying?

Because you’re never going to please all of the people all of the time, doesn’t mean you can’t please some of the people some, if not most, of the time if you are talking to the right ones.

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Thinking and Doing

Two very different things…

Especially when it comes to your Thing.

Although in my experience you can’t do one (well) without the other.

The trick of course is to do them in the right order :)

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