I just spent the weekend at a theme park, and while I do love rides (the bigger the rollercoaster the better, if you ask me!), what annoys me are these 2 things:
- The queuing
- The rides are over so quickly!
Now, for you it might be that being in the queue is safe. Because you’ve said "Yes" to the ride, but while you wait you’re not actually on it, and it’s safe. Which is maybe where you are now in your business... you said "Yes", but you’re hiding out somewhere in the queue of ‘building your website', and ‘putting your products together’, and ‘just going on a course to learn how to xyz before I really go for it’.
The ride is, of course, the main attraction and the 3 minutes of thrills and spills you’ve been queuing so long for. And when you get on the ride sometimes you love it and wish it lasted longer, and other times you are very happy that it’s all over with quickly! But was it worth it either way? Was it YOUR ride?
We all have a type of ride we love to go on... for you it might be the meandering boats, or the spinning teacups, or anything that tips you upside down. But here’s the thing:
Why not build your own ride that’s perfect for you?
I am not a great fan of crowds (see the queuing gripes) and actually I’d like to just get on my ride when I want. And for it to last as long as I want it to.
And that’s exactly like your Thing and your business. It’s your ride; you build it how you want. You don’t have to queue if you don’t want to. You can invite the people you want to share the ride with on with you (or not). You can ride the ride as much or as little as you like. You can set the speed, the length of time it lasts, anything.
But I see people who are getting on other people’s rides. They stick so closely to a formula or sell other people’s products that they get stuck in the queue. Or even if they get on the ride, it isn’t everything they wanted.
That’s the thing about your Thing—it’s your Thing, so you design it how you want it.
Yes, of course go on other rides to see what you like and don’t like about them (I recommend getting up early and being there when the crowds aren’t for that one!), but take what you love away and build your own ride.
While I have a framework for business celebrities to use as a guide, I don’t have a system that HAS to be stuck to. There is no 'one size fits all' just like there’s not one perfect ride at the theme park until you build your own.
So have a think about your ride. Then build it and "screeeeeeam" if you want to go faster!
PS. And just so you know—no, I don’t eat cakes on rollercoasters (can you imagine the mess!).
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