Doing a U-turn

Sometimes it’s going to make perfect sense to do a U-turn, or a right turn, or a sideways step, or any kind of change in direction that makes sense for you. But with such a big change can come hesitation, resistance or downright refusal to budge.

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Keeping your eyes open

I know EXACTLY what an ideal client looks like for my business. So when one sits down next to me and starts talking to me, or emails me, or messages me on Facebook, I know to have ‘that’ conversation. ‘That’ conversation is the one where I ask them to make a decision to do something about finding their Thing or not.

When you know what you’re looking for, it’s easy to see… so here are some things to set your radar to spot.

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Sometimes you just don’t know

You don’t always know the answers

Sometimes you don’t know what’s around the corner

And it’s pretty likely that you don’t know what’s on the end of your nose (until you find your Thing of course!) :)

And the ‘not knowing’ is not a problem. Really. Learn to look out and allow…

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Situation or Trigger?

There are 2 types of niche (in the world according to me) and those are a ‘situation’ niche and a ‘trigger’ niche.

Chances are though you only know about one of them – the situation niche. And this can be where it can start to unravel…

Because it might be that a situation niche just isn’t going to work for you and your Thing and before you know it you’ll feel like you niched yourself into a corner. Been there, done that. If you’ve been told to ‘pick’ a niche I’d place a bet you went for a situation niche.

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How many times does it take?

2

Marketing (folk?)law says you need to ‘touch’ a prospect 7 times before they will respond. By ‘touch’ here be clear that I mean a message touch-point—so an email, Facebook post, a video, a talk, a letter, etc. There are exceptions to every rule as sometimes you can get a response the very first time someone sees you—I know I’ve had this happen when I’ve spoken at an event or met someone at networking. It’s more likely the ‘one touch’ conversions happens in person but it’s not always the case.

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Busted… and then what?

You know what? I’m not perfect.

I’ve launched products that don’t sell. But then I’ve launched others that sell lots. I’ve done marketing that’s worked like a dream and other times it’s bombed!

But what I don’t do is worry about being ‘busted’—instead, I adapt.

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