Teach don’t Preach

If your Thing is something ‘new’ or a new angle on some-thing,then you may need to teach your audience about it. This is NOT the same as preaching to them about it.

So set out your classroom and educate your pupils so they see for themselves your Thing is an answer.

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When Less is More

I am a bit of a stuck record on this–do LESS types of marketing but do them MORE. Trying to do every type of Marketing you can think of is going to exhaust you (and your Marketing budget, too!). Unless you have a big team of marketers working for you trying to get every single type of marketing working, or a huge budget to spend with agencies, chances are you’ll be spreading yourself too thin and not getting the impact you want to.

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Put a lid on it

Have a deadline for a decision, or a maximum number of people you can work with, or products you have available.

Having a limit (time, number, etc.) helps with decision making.

And that’s your responsibility as someone with a brilliant ‘Thing’ for sale—to help with decision making.

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Cheese, cheese and more cheese

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Now I love cheese. Nothing gets me more excited than a cheeseboard of stinky, oozy, mouldy cheese and some delicious crackers BUT I am so over the cheese when it comes to marketing.

WARNING: This may turn into a bit of a rant.

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Uphill Struggle or Downhill Slalom?

We can all climb a mountain if we put our minds to it (and backs into it) BUT sometimes, surely, it makes sense to take the cable car? I mean it’s there… would seem silly not to use it. And sometimes in business (and life!) even though there’s a cable car up our mountain, we either don’t see it OR choose not to use it. Are we mad?

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There’s nothing wrong with change (just not all at once)

Your Thing evolves. You evolve. You grow, you adapt, you stretch, you get even clearer on what your Thing is. So yes—you change.

Now this sort of change is NOT the same as constantly changing your mind. That’s just confusion…

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