Really? Are you sure…?

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Sometimes (and if you’re doing this entrepreneurial thing properly—most of the time!) you will have a ‘crazy idea’ and someone will respond with “Really? Are you sure?”

Of course you’re not sure?! But are you certain?—yes!

You can be unsure that something is going to work, unsure that it’s going to be easy, unsure it’s exactly what people will want it, but you can be absolutely certain that you’re going to do it anyway!

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Be very specific

What’s important to you might make all the difference to you doing your Thing. But if it’s the difference between your Thing and someone else’s you need to be specific about and tell us what that is, otherwise it will get lost in ‘assumption’.

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Take 2(00)

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Now I love my Thing, as I know you do too. And here’s the thing about your Thing: when it’s brilliant, it’s your responsibility to share it—over and over again.

To just do your Thing once isn’t going to help everyone who needs your Thing. And every time you deliver your Thing you need to do it brilliantly.

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Is it really that important? (or are you just ‘being busy’)

I’m still working on this one–as I love to ‘work’–BUT the key, of course, to getting anything great done with your Thing is to do the ‘right work’.

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Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

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