You don’t know what you know

Most people have no idea how much they know. And—even worse—they don’t know the VALUE of what they know. It’s not unusual (as Tom Jones would agree) for me to work with someone who ‘claims’ that they don’t have anything different or special to share with the world.

So what are they worried about?

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And the secret ingredient is…

Belief.

Honestly, this is what makes the difference.

Yes, having great, compelling copy will help. Yes, having a clear offer and packages that show what’s possible works. It’s important you say clearly what it is you can do for people. It’s also important that you have a way for people to try you out, or connect with you. But above everything is belief.

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Julie Johnson, Reel-Leader.com

Lucy really does know her stuff, but more importantly she works in such a way that you feel understood, challenged in a good way, and fully supported.

The confirmation of how I can market in a way that feels right, is easier and more authentically me, have had a profound effect.

I have no hesitation in recommending her work and would like to say a public Thank You to Lucy from me – it’s great to have you in my corner and in my network!

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The magic online customers

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Now, I am not saying you can’t find customers online (you can, of course) but, depending on your Thing and your business model, you don’t need to think this is the **only** place you can find some ideal clients.

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The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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Do it again!

Now I am the world’s worst (or best?) at coming up with new ideas.

I am always excited about the next thing. What I can do that’s new. And I always want to move forward. Keep it going. Bigger, better, bolder, brighter. But actually this can be exactly what not to do in business.

If you have something that works – keep doing it!

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