Structure sells

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When you have a fabulous Thing–especially when it’s simply something you see and get that other people don’t see or get–it’s important to build structure around it when selling it.

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Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

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Customers are always right (except when they’re wrong)

The adage is the customer is always right and yes, they are always right in that it’s their decision to buy or not to buy, BUT they might not always ‘be right’ about what they need to buy.

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Listen very carefully (your market is speaking)

Most of the answers you need for your business are all around you–it’s often simply a case of listening more carefully.

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Are you doing it YOUR way?

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Are you running your business for you?

What I mean by that is are you doing it YOUR way or are you doing it the same way as other people who do what you ‘do’ are… or even the way you think it SHOULD be done.

Doing it your way is what will make you different and make you stand out. And it will also make your business easy for you as you’ll never have to ‘work out’ how to do what you do differently, you just will…

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I don’t mind if you don’t get it

I have learnt (like every good lesson—the hard way!) to not try and ‘convince’ anyone.

In fact, these days I’ll often make it very clear that if someone is absolutely convinced that what I am saying makes no sense and will never ever ever work I’m cool about it. Of course, I let them know I think that’s not correct and suggest (politely, of course!) that they can tell that to all my clients and a whole bunch of other people who it is working for and see if they remain convinced. But I don’t mind.

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