Doing a U-turn

Sometimes it’s going to make perfect sense to do a U-turn, or a right turn, or a sideways step, or any kind of change in direction that makes sense for you. But with such a big change can come hesitation, resistance or downright refusal to budge.

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If you’re going to get wet – might as well swim

My exercise ‘Thing’ is swimming. I love to swim in an outdoor pool (not in the sea!) but there is something that I see when I am there which I don’t get.

Now, I appreciate that not everyone comes swimming to plough up and down doing laps like me but surely if you’re going to get wet—might as well swim.

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Tell it how it is – When being serious makes the difference

The tone of your messages and your marketing means so much. If you want to get heard try a different tone now & then to hit home. There is always a time when you need to tell it how it is.

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Have you got what it takes to be a Business Celebrity?

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Actually that might be a misleading question – its not so much about if you have what it takes to be a business celebrity but more about what you still want to achieve that means you want to be a business celebrity… let me explain:

Business Celebrities are people who are giving everything they have. They are doing exactly what they are here on the planet to do (and that’s not me being all ‘save the world’ – although if that’s your celebrity calling fantastic). Being a business celebrity is about really giving it everything – giving it all you’ve got. Strutting your stuff – literally.

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It looks exactly like the photo!

There’s nothing wrong with the odd bad review—it’s just a reminder to be clearer in your marketing and message about EXACTLY what you do and for who. The clearer you are about this then the less bad reviews you’ll get. As there is nothing wrong with what you do (I am assuming this much!), it’s just you might not be the right person for that particular client. Maybe you’re too expensive for some people, maybe you’re not at the right ‘level’ they are looking for, maybe you’re too fast/slow/cheeky/boring/content rich/content poor/accessible/reclusive/outspoken/quiet/tall/short/loud/quiet, etc. You are you and you’re not right for everyone.

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What to do when your Marketing isn’t working

Now here’s the thing with Marketing–for some reason, we’ve been conditioned to expect it to work ‘instantly’. In technical (ish) terms, that’s called ‘Direct Response’… in the olden days, this looked like an ad in a magazine with a ‘reply coupon’ or a postcard you sent off to get details, or an offer you could phone up and buy right away. And yes, of course we still have ‘instant’ marketing today–there are ads online (in Facebook and Google, etc.) that often will ‘sell’ directly as a result of you seeing them. But most people take a while…

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