Even the best hairdresser…

…can’t cut the back of their own head.

And if you are a hairdresser and you want your hair cut, I’m thinking you’d want to go find someone ‘just like you’ to cut it, right? So the same principle applies when you’re looking for help with your business or marketing: ask someone who is as brilliant as you (including myself in this now!).

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Tightly wrapped packages sell well

When you can tightly package what you do and can explain it easily then you’ll sell more of it.

Much as many of us don’t want to think what we ‘do’ can be put into a box, actually if you do that you’ll sell it much more easily.

When you wrap up what you do and present it to people in such a way that they ‘get it’ quickly, easily and can clearly see if it’s what they need, they are much more likely to buy it.

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Be Bold! (or just move things a little!)

Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)

Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!

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What time is it?

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What time is the right time to start being a business celebrity? What time is the best time to launch a new product or service? What time is it?

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Look out the window…

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Looking out the window gives you time to think and ponder. I use it productively to come up with ideas and solutions. For me sometimes thinking too hard about something doesn’t give the best solution. A watched pot never boils and all that :)

If you spend a lot of your time being busy you will miss your best ideas. You will be too busy looking ahead that you may miss what is right in front of you.

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Run past the finish line

While I have completed a few 10ks in my time, I would never put myself in the category of being an athlete. What I do know about races though is that you don’t slow down when you see the finish line—you keep on running, and if you have it in you (there’s always that little bit in reserve, right?) then actually you speed up when you see it.

And you need to do this with your business goals and your marketing too.

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