Keep checking the end of your own nose…

Now, I know that you already know that your Thing is on the end of your nose. So yes, it’s as plain as day to everyone else, but often you look straight past it… and yet it’s the very thing that you do brilliantly and don’t always notice. And don’t think that you don’t have to keep checking the end of your nose either…

Continue reading...

Seasons greetings (all year round)

As I write this, it’s December and so there’s a very obvious seasonal feel to a lot of marketing messages everywhere I look. But it’s not just the Christmas and New Year holidays that can lend themselves nicely (sometimes too nicely!) to promotions and connected offers.

Continue reading...

Your radar is always on

One of the ways you know you are doing your Thing is that you realise that your ‘radar’ is always on.

Your Thing is either something you find really easy, something that really annoys you, or a combination of both those factors (as they are, in fact, 2 sides of the same coin–it’s likely something annoys you when you know how easy it is to fix it).

Continue reading...

When it all comes together

Sometimes it doesn’t make sense until it all comes together.

Continue reading...

What Being a Business Celebrity takes – free download

If you’d like to hear me explaining what it takes to be a Business Celebrity – just grab the download… Download Now It’s an MP3 recording (around 7Mb in size) of a teleseminar I hosted where I explained what Being a Business Celebrity is all about – what it means, what you need to do, […]

Continue reading...

The Story of 3 Sunbeds

What the price of sunbeds on one beach can teach you about price, positioning, and premiums.

Never make assumptions about what people will and won’t pay for your Thing (or sunbed), as you just might find people at all different places along the beach with different budgets…

Continue reading...