Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

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Who do you want?

Knowing who your ideal client is makes a HUGE difference to everything you do in your business.

Just assume that EVERYTHING in your business works better (for that read – more easily) when you know your ideal client well. Really well.

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Twitter for Business: 9 Community Management Tips

Wendy Kier, The Queen of Twitter, blogs about the need to have a Twitter business strategy that sits in line with your overall marketing goals and objectives, and how random Tweeting does very little in way of attracting new business.

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Lifetime Value. An oldie but a goodie.

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Lifetime value is not a new concept in marketing and business but it often astounds me (in a slap-on-the-forehead kinda way) that many business owners don’t ‘get it’.

Lifetime value is the ‘number’ you need to have in mind when you are evaluating your marketing, when you’re working out your investment into how much to spend (time or money or both) in getting a new customer.

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Don’t DIY if it’s not your Thing

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Don’t DIY if it’s not your Thing. Not only will you be too busy doing ‘stuff’ that you won’t have time to do your Thing as much, but you’ll be using up valuable headspace even thinking about it (while not even doing it!).

Get in an expert, someone who’s Thing it is, and stop doing stuff just because you can.

Your mission is to do your Thing, not get busy with DIY that’s not making a difference.

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Being Masterful

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I want you doing your Thing. Doing what you are brilliant at and not just what you are good at.

But what I want more than that is for you to be a Master. For you to do your Thing so much and so often and so well that you are a Master of it—a true expert—experienced, confident and truly ‘there’ with your Thing knowing it’s what you do that’s brilliant.

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