Blending and Boundaries

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I used to be pretty proud of my multitasking talents. I was one of those “Yeah, I’m a girl and I can do EVERYTHING at once and won’t be told I can’t, either” types. Now, while I still can do a lot of things, I’ve learnt that I am MUCH better at them when they are done one at a time. Apart from singing loudly and driving (I can still multitask that no problem–much to the embarrassment of my small people) I get ‘jobs’ done one at a time.

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We don’t all suit the same vehicle

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I enjoy walking, I also like to drive, I love taking the train and if it means I’m going on holiday somewhere amazing I can tolerate a long-haul flight. These are all different vehicles that suit me at different times for different reasons.

You will also like to travel in certain ways.

Just like you’ll like to market and stand out like a business celebrity in YOUR way too.

Your marketing vehicle MUST be one you want to drive or ride in.

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Your Thing needs doing! (often)

If you ever have a moment—or a day (or a week!)—where you find yourself doubting your value, what your Thing is worth or even if you have one, ask yourself when did I last DO my Thing.

It pays to do your Thing (and do it often).

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When simple is simply perfect

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I’m not even going to pretend for one moment that I have this totally sussed. I am definitely a simple work in progress. BUT what I do know is that every time I make something simpler in my business it works better.

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Get wise with your whys – for stories that sell

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Stories sell.

And if you don’t like ‘selling’ try stories instead.

Obviously I am very strong proponent of the adage that people buy from people but it’s true for my business and all the business owners I work with.

Now much as you can ‘create’ a brand around who you are, what really sells you are your stories.

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Publish ‘something’ to sell more

You don’t need a website to be able to sell your Thing. OF COURSE a website helps and provides a great focal point for prospective clients to learn about you, understand your Thing, see examples of your work, read your story, watch you in action (assuming you have videos!) and compare your offers. But you don’t need a website.

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