- You can’t do everything.
- You can’t help everyone.
- Your Thing doesn’t solve every problem there is.
- You don’t need to do every kind of marketing going.
- You can’t be everywhere at once.
You need to calm down.
I’m not on Twitter—if I am honest, 140 characters is waaaaay too much of a challenge for me. That’s why I love Facebook, as I say as much as I want to (do friend me if we’re not already). I don’t show up at every networking event going (rather be doing my Thing). I don’t spend all day writing copy (just some of it some days). I don’t have conversations with everyone I meet (only the ones that ask nicely). And I certainly can’t help everyone.
I can actually help a LOT more people than I do, but I choose not to because they’re not ready.
There’s nothing wrong with only working with ideal clients, and saying "No" to the rest. I absolutely won’t work with anyone who wants me to ‘prove it’ to them that what I do works. Totally the wrong energy there for a partnership! You might have your own ‘rules’ too about who you do and don’t want to work with—so stick to them!
And don’t have a marketing pick and mix. Have a simple plan—choose 3 (to start with) forms of marketing or media that you LOVE, that you do consistently and WELL, and do those. Over and over and over. When you’ve got those 3 working for you (and it might take some tweaks) then add one more... and so on. It might be that you don’t need a website (not every business does). It might be that you never need to make a video (I’d still say they are a very good thing to have but not a prerequisite to making money). And so on and so on.
I know there are a million and one things you could be doing to make your business work, but trying to do all of them is pretty likely to cause chaos :)
Calm down. ONLY do what works for you. Do it repeatedly, consistently, and well. Focus only on the clients you want to work with, say "No" to the rest. Work in your business the way you want to, not in a bustle of busyness that gets you nowhere.
And I know it’s easier said than done. But think about it this way—what’s more attractive... cool, calm, confidence or scattered, stretched and stressed? I think we both know the answer to that!
Time to calm down...
Business Celebrities always keep their cool :)
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