Find your Thing, know what to do with it when you’ve found it, package it up, then market your Thing, sell your Thing, and know what to say about your Thing when you’re asked.

In short: Get every-thing you need to get your Thing out there and you getting paid for doing it.

If you’re:

  • Not super-sure what it IS you do that’s brilliant (or happy to admit you have no clue!)
  • Have an idea what you do that’s brilliant but wouldn’t mind double-checking
  • Have a feeling you’re probably doing your Thing but it might be hidden under a pile of other things
  • Totally know you’re doing your Thing but really wish everyone who needs it knew about it so they would buy it!

...I have a plan for you.

And it doesn’t matter if you’re currently ‘working’ and looking to launch a business on the side, or if you’re already running a business (but know it’s either not your Thing business, or you’re not ‘out there’ enough with your Thing)–this is what I help with.

What I do (i.e. my Thing) is help turns Things into businesses that work just right for you. I don’t have a one-size-fits-all ‘blueprint’, but what I do have is a process, and what comes out the other end is always different because every Thing is different. So if you want a ‘paint by numbers’ business model I can’t help you. However, if you’d love to launch your business doing ‘your Thing’, I can help. I love business. I love Things. And what I love the most is helping fab people like you create businesses that are focused on doing and selling a Thing.

So if you like the sound of Things for business, then this is what I’m up to.

Susan Treadgold

I was so impressed with how prepared, energetic, thoughtful, intuitive and creative Lucy was and how thoroughly valuable and spot-on her input was.

Susan Treadgold

The idea:

I've super-updated my online programme–Nail Your Star Value–to include not just the core classes on Thing Finding, Fame Name, Stories that Sell, Knowing nothing is Impossible and Getting in your Spotlight but a whole lot more. This means you don't have to jump from ‘read the book’ to ‘work with me directly’ (as I know that’s not always possible or practical for everyone).

Find Your Thing Book to Lucy

The aim being there will be a class on 'everything' you may want to know about to do your Thing as a business (hence it's name - Every Thing for Business).

Linda Barbour portrait

Although Lucy has a system, she has a knack of making it work for each individual. You can go at your own speed and she is really good at knowing what your next step should be so the momentum in the groups is great. Excellent value for money and she really does care about each and every person she is working with.

Linda Barbour

Calm For Change -

This is for you if:

You want the Thing thing (find it, package it, market it and sell it).

You’d love to know how to find your Thing, what to do with it when you’ve found it, how to package it up, how to market your Thing, how to sell your Thing, what to say about your Thing, every-thing in fact to get your Thing out there and you getting paid for doing it.

(Definition of a Thing, btw: this is the Thing you do brilliantly, that no-one else does quite like you do)

The original Nail Your Star Value online programme covers these 5 steps:

  • Find your Thing
  • Have a Fame Name®
  • Interesting Stories Sell
  • Nothing is Impossible
  • Get in your Spotlight

(and if you’ve read ‘Find Your Thing’ the book you’ll recognise these as chapter headings).

The revamped and expanded online programme now also has classes on:

  • Launching your Thing
  • Your Philosophy & Process
  • A Star Plan (a plan of what to sell to who)
  • Pricing your Thing
  • Writing for your Thing
  • Marketing your Thing
  • Selling your Thing
  • Tech stuff
  • Webinars
  • Making Products & Programmes
  • ...and a few more in the pipeline

All these ‘extra bits’ were added with the help of brilliant Thing finders and business owners just like you who told me what they wanted! (I had a 'build it' phase where I got tons of 'this is missing' feedback!).

The plan is you get everything you need to get organised with your Thing.

Chris Payne

Lucy taught an excellent process to help me refine the story that I tell about what I do, and why I do it. Her razor sharp mind came up with some extra twists which took my story to another level still. Brilliant. Thank you Lucy!

Chris Payne

Here’s who it’s not for (just to be clear):

This is an online programme so you will need to be able to do the work by yourself. I say 'by yourself' but you are able to ask any questions you have, as and when you have them, in the Facebook group forum that we'll add you to. Buying the programme won't magically give you all the answers you want just from signing up (I know you know this, but just making sure!). We do provide a guide of what to do–in what order–if you like order and checklists, or just dive in with whatever class takes your fancy and take it from there! So it's not for you if you don't do well with self-guiding, or taking responsibility for your results.

Sally Pepper 280

Lucy is inspirational to listen too and imparts lots of positive energy (even when ranting!). She motivates you to take action and the information I have learnt is very valuable. The experience has been rewarding and enjoyable. If you're not sure exactly what you're supposed to be doing, who you are doing it for or how, Lucy will help you find your Thing. She really is very good!

Sally Pepper

The Silent Sales Girl - Helping Independent High Street Shops to Sell More

Here’s why you’d want to join in:

Of course, first reason you’d want to join in is to get clear on your Thing. Help with finding your Thing if you need that (directions on where to look and how to know when you’ve found it), then all the ‘other stuff’ to make your Thing into a business.

If you already know your Thing it’s worth knowing the 'what to do with your Thing' and business part is the BULK of this programme. Applying the 80:20 rule... the 80% is the marketing, sales, back-end technical, practical, short cuts, here’s what I’ve done so don’t do that/or do that stuff instead, whereas the 20% is Thing-finding know-how (which comes first and is essential but it's not 'every' thing).

Henry Matlock portrait

Lucy's brilliance is the perfect blend of intelligence, creativity, warmth, and authenticity. I'm utterly pleased with the outcome.

Henry Matlock

The Writer Igniter

Here’s exactly what you get:

  • Online classes–either ‘talking’ videos (me to camera) or ‘screenflow’ videos (me talking over pictures and slides). I’ll know which extra topics we’ll need and which type of online class to make as we work our way through (and you’ll tell me too, I’m sure!).
  • We’ll also set up an audio-only file for each class too if you want to download it and take it for a walk or drive as an MP3.
  • There will be PDF downloads of worksheets, checklists, exercises, whatever-I-think-of-or-you-ask-for
  • A Facebook group forum for all your questions, requests, feedback, ideas, answers, wins, and other stuff. This will be a group you can stay in long after we finish building the course, so you've got me when you need me, for as long as you need me (as I am sure you’ll have more questions in the future!)
  • The Facebook group also means of course you also get to ‘meet’ and hang out with all the other ‘Every Thing-ers’ to network, chat, connect, who knows what else?!
  • If persuaded (this is the bit where you badger me!), I might even host a live Q&A to get feedback live and direct during the course.

Here’s what you DON'T get:

  • You don’t get private email access to me–I’m bad enough at managing my email as it is (ask my team!) without getting loads more. It’s actually a whole lot easier (and quicker) to catch me in the Facebook group. I spend waaaay too much time on Facebook... which is good for you!


  • Here’s more stuff you can get (as there’s always room for an upgrade): If you do want some direct help from me (say, on your Thing, or some marketing or strategy planning, or any-thing) there’s an UPGRADE option to add on a one-hour one-to-one session for £500 **FOR BLACK FRIDAY WEEKEND THIS IS INCLUDED FOR FREE!** (this call MUST be taken by end of Jan 2017 on this special)
Julia Bramble portrait

I just think everyone should know that Lucy Whittington is a complete and utter star! One conversation I had with her last week could change the way I look at what I do for good!

Julia Bramble

What happens if you say "Yes, I’m in!":

As soon as you’ve paid, we’ll give you access to all the online classes in the Resource Centre. We do add extra classes from time to time and these will be clearly labelled as new in the Resource Centre too.

We’ll add you to the Facebook group ‘forum’ as soon as we’re friends on Facebook and can invite you (look out for us). This means you can ask questions from the get-go if you have them.

The postman will be handed your copy of ‘Find Your Thing’ book (allow a few days for that to reach you).

If you want to follow the classes as a set programme we've put together an 8 week plan which you can download from the Resource Centre to follow. It includes the chapters from the book and the core classes in the 'right' order.

We'll email you to keep you updated with new classes, ideas and case studies and you can ask questions, get feedback, connect and share ideas in the Facebook group ongoing. Your access to the Resource Centre means you can watch and use elements of the programme as and when you need to.

Theo Van Dort Inclusive Video

I’ve got so much information in this head of mine as I’ve been trying to work out how to put it into a package so people can buy it. The process has been absolutely fantastic. I’ve been blown away.

Theo Van Dort

What happens next if you do nothing:

Specifically, you don't get access to all the 'business know-how' that I carry around in my head. You don't get the classes on Thing Finding, or any of the 'what to do with your Thing when you've found it' information.

In the bigger scheme of things (or Things), you don’t get to help all the people who need your Thing if you either don’t know what it is, or can’t reach enough people to tell them about it (and have them buy it). That’s not exclusive to not getting this programme of course (it’s a general outcome of ‘not doing your Thing’), BUT here’s a way to make it happen now, and get my help.

So if you’re ready to do your Thing with Every Thing for Business then I’m ready for you!

Yes please, Lucy–I’d like to:

  • Get instant access to the original Nail Your Star Value programme and all the other new video classes and downloads to help me with my Thing and business now called 'Every Thing for Business'
  • Join the Facebook group ‘forum’ to ask questions, get feedback, connect, share ideas and hang out with other ‘Thing-ers’
  • Wait for the postman to deliver me a copy of Find Your Thing book
  • Pay the full price (or offer price) for access to the programme as asked
  • I have read and understood the Terms & Conditions

Every Thing for Business Compact logo

  • Special price £500 +VAT

Buy Now

A full line up of online classes covering both the core content of Being a Business Celebrity (Thing-finding, Fame Name®, Stories that Sell, Nothing is Impossible Thinking and Getting in your Spotlight strategies) along with a whole host of extra sessions on everything you need to support your Thinging (Launches, Pricing, Writing, Webinars, Marketing, Sales, Speaking, Tech stuff, making Products and Programmes, Business Basics, and more).

You’re in charge of your own class schedule (watch what you want, when you want to) and there is a Facebook classroom (private group) that acts as your forum for feedback, questions and support.