Can you have more than 1 Thing?

This is one of my favourite expressions when I’m letting someone fabulous know they are keeping their Thing a secret UNTIL clients work with them.

I know it makes sense to save your really good stuff (after all it might sell out!) but how is anyone going to know about it if it’s not on show in the window?

When you become a business celebrity it’s important to know you turn into marmite (not literally, as that would result in quite a sticky mess!) but metaphorically – some people will love you and your Thing and others will not like it at all. But that’s OK. It’s all part of being a business celebrity; […]

You might DO the same thing as someone else—you might have the same skill or qualification—but everyone’s Thing (with a capital ‘T’) is different.

When you realise that your Act is different to everyone else’s, you have a Monopoly in your marketplace. You become the only person that does what you do the way you do it. Or, put it another way, if people want to come and see YOUR act they have to come and see YOU.

We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.

I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.

Sometimes we think that because we can do a good job on others we can do it for ourselves. But that’s when we forget 2 things:

1. It’s on the end of our nose which, of course, we look straight past so don’t actually SEE it
2. Cobbler’s children: we’re SO busy doing our Thing for other people that we completely forget or neglect to do it for ourselves…

There are 2 types of niche (in the world according to me) and those are a ‘situation’ niche and a ‘trigger’ niche.

Chances are though you only know about one of them – the situation niche. And this can be where it can start to unravel…

Because it might be that a situation niche just isn’t going to work for you and your Thing and before you know it you’ll feel like you niched yourself into a corner. Been there, done that. If you’ve been told to ‘pick’ a niche I’d place a bet you went for a situation niche.