Want to know what I do when I don’t know what to do next?

I do the next thing. The next thing that will get my business closer to the result I am aiming for.

When you know what you’re aiming for, you can work out what to do along the way.

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When you know you’re in flow…

Yes, this is a slightly ‘woo woo’ post as it’s all about ‘flow’. And if you don’t do ‘woo woo’, let’s call it ‘getting in the zone’ :)

But you know what I’m talking about right? When it’s all working, it’s just going the way you want it to… there are no bumps in the road, there are no objections, no ‘problems’—in fact, you’re on a roll. Yeah, we love that. And it makes our business flow better too.

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Why not now?

I often issue a challenge to my clients. It goes something like this… “that sounds good—so why don’t you do it now?”

Yes of course you can plan and over plan and do it ‘perfectly’ in a few weeks (ahem, months) time, but you could also do it now.

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If you’re not excited, it’s probably not your Thing…

There are some things that I don’t wake up in the morning **dying to do**: spreadsheets, for example (not my first choice in expressing myself). But when I know I’m doing my Thing, or working on a Thing that I know is a great Thing, I’ll be excited about them, and if my excitement extends as far as a spreadsheet, I know I must be onto something brilliant.

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The £50 Chow Mein

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If you want to charge more for what you do, then do it.

You will need to match up the experience to the price tag, but I’ll bet you have something absolutely special enough to charge more for, so all you’re getting wrong is the positioning and the message.

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Timing is everything

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It’s not that people don’t want what you’ve got. They might absolutely love your Thing, they just aren’t ready… yet.

This is why you need a wave of marketing… a rolling wave of you showing up, sharing, teaching, guiding, coaching, mentoring, cheerleading, whatever-it-is-your-Thing-looks-like-ing so that when someone IS ready they know where to find you.

I don’t know when you’re going to be ready. I don’t when the person next to you is going to be ready. All I know is that I can be ready. Ready and waiting with open arms ready to find your Thing or get you famous as a business celebrity :)

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