You really do only have 1 Thing. It might show up in different ways and it might mean you 'do' lots of things but you only have 1 THING. I've mentioned this before...
So what do you do if you can't decide? Well, you choose. You choose the 1 Thing you want to do the most. You choose the 1 ideal client you want to work with. You choose 1 message to describe what you do. You choose to go out and be 1 thing.
And then if it's not quite right you can adapt or try the next thing but DO SOMETHING!
Having a choice is well know to lead to paralysis and being stuck. Doing what you feel is the best thing right now is ALWAYS going to be a better option than doing nothing at all as it means you are moving and sharing. No-Thing is not good for you and it's definitely not good for everyone else who wants your help!
So sometimes this means you go ahead and do what you think is your Thing anyway and see where it takes you.
This is what I did. When I launched Being a Business Celebrity I was sure it was "just the marketing" that I could help business owners and entrepreneurs with. I knew I wanted people to add more personality in their businesses, to stop hiding and really stand out for what they did that was brilliant, but I was still sure it was only the marketing part they needed. In fact when I first launched, my strap line was "Find out what it takes to get noticed in your market". Which I still 'do' but it's not my Thing.
Turns out my Thing is finding other people's 'Thing' and turning that into their business (then helping them with the marketing).
So now my strap line is "Find Your Thing and Get Famous For it".
What's important to note is that I went out and 'did' my Thing (or what I thought was my Thing) anyway. I started to talk about it, I started to work with people and soon I saw what it was that I did that was brilliant. I was always 'doing' it, I just wasn't seeing it for what it was and promoting it!
Your Thing really is on the end of your nose (where you can't always see it but importantly your ideal clients can). So as long as you follow your nose you'll get there. One Thing at a time.
Want to talk more about this?