I have a client who when we first starting working together referred to her 'Thing' as common sense. And it is. To her!
That's the beauty of your 'Thing' - to you it's something easy, effortless, makes perfect sense and is just so OBVIOUS. Once you see it and you realise that that is your Thing of course. But because your Thing is right in front of you, you might miss it (or you need to come and see me speak to see the very scientific way that I show you its exact location!).
Your Thing is what you just 'can't help' but do.
I can't help but see what people do that's amazing and different and is 'common sense' to them (that isn't common sense to everyone else). This is what I 'do'.
Putting a value on your 'Thing' can have a huge impact on you and your business. Imagine getting paid for what you find really easy, lots of fun, and you'd do it all day everyday if you could? Well it's possible. Absolutely definitely possible and it happens all the time (and I also know, as I do it!).
Your Thing is not hard work. Your 'Thing' is NOT something you have to 'force out' - that's the point. It's your talent, your gift, your genius, your common sense - they're all the same 'Thing'.
I am asked all the time how to find a 'Thing' and I always say look at what is common sense to you. And what makes you smile. Then you'll be able to see what is right in front of you. Now just recognise the TRUE value of your 'Thing' to everyone else (who doesn't have this 'common sense' and you're in business - literally).
Sometimes your 'Thing' is just an inch away from what you do now for work or in your business. And other times your 'Thing' is something you already 'do' but don't get paid for - so you need to change that.
Once you know your 'Thing' your marketing gets easy as only you do what you do the way that you do it. It's all about YOU. And what you find easy to do. No more being in competition when you share what you find easy and how you do it in your unique way. Only you 'do' your Thing.
So what are you waiting for? Do your Thing!
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