When Less is More

I am a bit of a stuck record on this–do LESS types of marketing but do them MORE. Trying to do every type of Marketing you can think of is going to exhaust you (and your Marketing budget, too!). Unless you have a big team of marketers working for you trying to get every single type of marketing working, or a huge budget to spend with agencies, chances are you’ll be spreading yourself too thin and not getting the impact you want to.

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Pushing elephant-shaped buttons

If you’re in the business of helping people, or another business, move forward or make change or just do something differently, chances are you need to push some buttons to make that happen.

And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

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Thinking and Doing

Two very different things…

Especially when it comes to your Thing.

Although in my experience you can’t do one (well) without the other.

The trick of course is to do them in the right order :)

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Are you playing in the right park?

I know your park is special and has everything in it you like to play with. Perhaps it’s got sparkly swings, or a huge football pitch perfect for 5-a-side; it might have a deep treasure-digging sandpit or a roundabout that goes reeeeaaaallllly fast. And I know you think your park is the best, and that everyone should come and play in it. But it’s not always as easy as that, as not everyone sees your park in the same way. Bit like your Thing really…

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About your about

I’ve carried out some not-very-scientific research of About descriptions from websites and other places, and I conclude that we definitely want to hear about your Thing, but we also want to know about you

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Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

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