Routines vs. flow

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I have routines and at other times those are gone. And it made me think about when I’m more in flow–do the routines help or do they hinder?

My routines are day-of-the-week and times-of-the-day based. When my children are in school, the structure of my day is dictated by their schedule because I like to take them to school, so ‘work’ only starts after that…

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Take time to Tidy

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I am not a neat freak—in fact, I’m pretty messy most of the time…

But I do tidy up when I need to and it ALWAYS makes a difference.

Now, you might think I am just talking about doing the filing (which is a good place to start, btw), BUT there are plenty of other things in your business that could do with a tidy from time to time that you should think about.

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When Less is More

I am a bit of a stuck record on this–do LESS types of marketing but do them MORE. Trying to do every type of Marketing you can think of is going to exhaust you (and your Marketing budget, too!). Unless you have a big team of marketers working for you trying to get every single type of marketing working, or a huge budget to spend with agencies, chances are you’ll be spreading yourself too thin and not getting the impact you want to.

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What’s your measure?

There’s plenty of measures you can measure in your business. And only one of them is money. And, in fact, if you’re smart you actually know that it’s never about ‘the money’, it’s about profit which is the money left over after you’ve paid for everything else. So for sure, measure your profit (and make sure you have some!) if you want to see how your business is doing.

But there are other measures too…

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Marketing is for life… not just for Christmas

You might be forgiven for thinking that some people only market their Thing on special occasions like Christmas as that’s when you hear from them for the first time in ages. They may pop up with alarming regularity at seasonal events and then fade away in between. But consistency is the key—show up every week, regardless of the season.

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Are you blocking your Business Celebrity? – 7 ways you could be stopping your Superstar

It’s Time to Get Out of Your Own Way!

Being a Business Celebrity is not just about marketing.

It’s also not about following a formula.

Quite often, the only difference between you and a business celebrity is YOU…

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