Business is always business

When you’re running a business, you need to think like a business owner. Yes, here I am stating the obvious again. But it’s easy to start thinking too personally, or take things to heart, or get over-excited when your business is experiencing a peak or trough. Business is always business.

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I don’t mind if you don’t get it

I have learnt (like every good lesson—the hard way!) to not try and ‘convince’ anyone.

In fact, these days I’ll often make it very clear that if someone is absolutely convinced that what I am saying makes no sense and will never ever ever work I’m cool about it. Of course, I let them know I think that’s not correct and suggest (politely, of course!) that they can tell that to all my clients and a whole bunch of other people who it is working for and see if they remain convinced. But I don’t mind.

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Using what you’ve got

When looking to create new products and services, do make sure you’re using what you’ve already got first. The same is true for marketing content and pretty much anything–until you’ve exhausted new markets and new audiences, it’s a really good idea to use what you’ve already got.

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What’s the result?

I’m not actually that bothered HOW you do it, I just want to know it works. And I know you know it works, so why are you spending so much telling me about how it works. I’m not actually that interested. I mean I might want to know the details AFTER I’ve decided I want the result. But I’ll buy the result first.

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What counts as Marketing?

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Anything that gets you in front of the right people at the right time, with the right message that connects with them and they are in a position to take action, is good marketing (in the world of business according to me).

For me, it’s also about being consistent—consistent in your message and your communications.

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Being Different = Difference

Stands to reason I am going to tell you to be different – it’s the essence of Being a Business Celebrity! Do YOUR Thing, use YOUR Personality Selling Point, sell YOUR system, offer YOUR star plan of products and services.

I know that it can be scary to stand out but I promise you it will make a massive difference to your business.

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