Pushing elephant-shaped buttons

If you’re in the business of helping people, or another business, move forward or make change or just do something differently, chances are you need to push some buttons to make that happen.

And I’m not talking about giving them a gentle poke and running away—I am talking about ‘in your face challenging them about what’s working, what’s not working and HELLO? WHAT WERE YOU THINKING?’ button pushing.

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This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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What to do when you’re brilliant at sales but you forgot something…

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.

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Advertise what you’ve really got

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We’ve just stayed in an AirBnB townhouse on holiday and there were a couple of features–specifically 2 very nice red deckchairs in the cute garden filled with cactus plants–that made me want to stay there. But when we arrived, the lovely deckchairs were no where to be seen…

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Don’t go changing…

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One of my favourite (most overused, if I’m honest!) words is ‘consistent’. I love a bit of consistency. Whether that’s consistency in Marketing activity or message, it’s showing up saying the same Thing (Find your Thing, anyone?) over and over until you’ve told everyone who needs to hear it.

There’s also consistency in how you do what you and how you ask people to buy.

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5 things to do today to tell more people about your Thing

Tell more people about your Thing with 5 easy ‘do them today’ actions. Often a small tweak to something you already do can make a difference.

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