I don’t know (so tell me)

If you can answer questions people ask about ‘things’ or solve a problem people have, then you have a very valuable Thing. The point, of course, is to let people know that…

Continue reading...

Your greatest hits ROCK!

It took me a while to work this out (a while where I was doing a LOT more work that I needed to) but that’s just how it goes when you’re a creative type and you like to create…

Every time I had a new event, or planned a new launch, I literally did just that–came up with something new. BRAND NEW. Hands up I did over and over for a while until I realised it was the greatest hits that everyone wanted…

Continue reading...

Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

Continue reading...

What to do when you’re brilliant at sales but you forgot something…

The thing I am saying you might have forgotten is your marketing.

This happens more than you think–you have a brilliant product or service, and you’re also brilliant at selling… the step you can sometimes miss out is marketing.

Continue reading...

Being an artist – 11 ways to get creative with your business

2

Being an artist and being creative isn’t always about painting, sculpting, or in the case of someone I know very well covering everything in glitter (she’s only little though). I absolutely love being creative in my business. So I thought I’d share some artistic inspiration with you today.

Here’s 11 ways for you to get creative in your business (that you can do right now)…

Continue reading...

When business gets overcomplicated

Business is this: sell something for more than it costs you to make. Rinse and Repeat. Make a profit.

But, boy, can we over complicate things (and Things).

Continue reading...