There’s nothing wrong with change (just not all at once)

Your Thing evolves. You evolve. You grow, you adapt, you stretch, you get even clearer on what your Thing is. So yes—you change.

Now this sort of change is NOT the same as constantly changing your mind. That’s just confusion…

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How to say “No” (nicely)

Your Thing isn’t for everyone. And not every ‘opportunity’ is right for you.

Sometimes you need to say “No” to prospects (sometimes for your own sanity!)… sometimes a prospect just isn’t the right fit–they might not be ready, or committed, or at the right stage of the ‘problem’ to truly benefit from your Thing.

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Sometimes it looks like an eggbox

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I always say your Thing is the ‘gift’ that you wrap up and give out to people who need it. This gift might be a result, a feeling, a transformation, a product, a service, a widget, a gadget, and emotion, a turnaround, I don’t know what it is but I know it’s your Thing thing.

And sometimes that box you put it in might look more like an eggbox than a perfectly straight-sided giftbox.

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A niche is not enough

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If you really want to get noticed in your market then a niche is not enough.

Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you’re there, in that niche, doing your Thing, and you’re the perfect person to help.

So what do you do?

You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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Put a lid on it

Have a deadline for a decision, or a maximum number of people you can work with, or products you have available.

Having a limit (time, number, etc.) helps with decision making.

And that’s your responsibility as someone with a brilliant ‘Thing’ for sale—to help with decision making.

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What are you waiting for?

I ask this question a lot.

I ask myself, I ask my clients, and I ask (in my head!) this on behalf of people I see who are stuck, or afraid, or unsure. The reason I ask this question a lot is that sometimes there isn’t actually a ‘good’ reason to wait. There may well be an excuse (or lots of excuses) but very often, when it really comes down to it, there isn’t actually a real reason.

So what are you waiting for?

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