Now I am the world's worst (or best?) at coming up with new ideas.
I am always excited about the next thing. What I can do that's new. And I always want to move forward. Keep it going. Bigger, better, bolder, brighter. But actually this can be exactly what not to do in business.
If you have something that works - keep doing it!
If you have a product that sells - keep selling it. If you have a service that everyone wants - keep delivering it. If you have a marketing campaign that gets consistent results, don't stop running it.
In short - do it again!
Now of course you can innovate and test new ideas against what does work, but don't stop doing what does. "Stick to your knitting", and "don't throw the baby out with the bathwater" are two well-known sayings that spring to mind!
Have a 'core' of products, services and price points to offer and then build around those. Have upgrades and downgrades. Have 'extras' and 'specials'. Have limited editions and one-offs to see what works.
Then of course if something works well - do it again!
You won't always get it right and I don't either. But the times I do, then it's rinse and repeat until it's not in demand or wanted any more.
Some of my best selling services started out as ideas to 'try' something new - I offered a different format to a program (same price point, different delivery) and it was an instant hit (and now a best seller). But I didn't drop what was already working to find this out.
So take note. Know what works and what doesn't. Add in those new ideas but don't drop the old ones if they still work for you. Just keep doing what you're doing. As long as it's your 'Thing' of course!
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