Wonderful things happen when you believe in your Thing

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No, I don’t have a magic wand that I am going to wave all Fairy Godmother like in your direction and shower you with sparkly dust to make wonderful things happen. Because I don’t need to.

There is a big difference, however, between knowing what your Thing is, doing it, and BELIEVE-ing in it.

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You wouldn’t serve a bowl of chips

It’s the ‘best dress in the shop window’ scenario, it’s the ‘fire the big guns first’ option. Don’t offer tasters of anything less than what you do that’s brilliant when you’re faced with hungry potential customers. Serve them a little bit of your steak not a bowl of chips.

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The Story of 3 Sunbeds

What the price of sunbeds on one beach can teach you about price, positioning, and premiums.

Never make assumptions about what people will and won’t pay for your Thing (or sunbed), as you just might find people at all different places along the beach with different budgets…

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Location location location

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Location is important to me. Where I ‘work’ has a big impact for me on how I ‘do’ my Thing. And I also want to make a mark, an impact for my clients in their calendar – to mark a day of change, and new moves. A great location adds to this hugely for me.

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The Joy of Small

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Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

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I can’t be bothered.

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I can’t be bothered being anyone other than me.

Talk about hard work.

But I still catch myself changing my tone, or coming over all ‘marketing’ sometimes. And I think WHOA what is that all about? Why am I being someone else when I do my marketing, or start talking about my Thing.

Waaaaay too much like hard work keeping that up.

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