Talking your customer’s language – my advice on video!

So here I am now on video!

The really helpful Your Business Channel is packed with videos and shows to watch online, that have an incredible range of advice and tips for business owners from a huge range of experts (lots of which are quite famous) – and now me too!

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It’s a Goal!

My immediate answer to overwhelm is a goal—a very focused, totally connected smaller part of a bigger vision, goal. And a stretchy one too. The numbers I always set myself are never super-comfy but they’re not ludicrous either. If the goal is too far out of reach I know what I’m like—I won’t even bother!

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Everyone has a different Act

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You might DO the same thing as someone else—you might have the same skill or qualification—but everyone’s Thing (with a capital ‘T’) is different.

When you realise that your Act is different to everyone else’s, you have a Monopoly in your marketplace. You become the only person that does what you do the way you do it. Or, put it another way, if people want to come and see YOUR act they have to come and see YOU.

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Where do you fit in?

Be clear where you ‘fit in’ to your prospect’s thought string and solution process to their problem(s).

It might be that you’re the person that they need AFTER they’ve worked with someone else. It might be that you’re the person they need FIRST or LAST with different work needing to happen after or before. And you need to tell them that. You need to make it VERY clear where you fit in as the answer to their problem.

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33 ways to get Famous

Everyone loves a list, right? So, here’s one you can use as inspiration for your next marketing idea to try out.

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Give Info Sell Action

This is something that can be hard to get your head around at first, especially when you’ve just realised your Thing and you want to keep it well protected. But the best thing you can do with your Thing is give it away.

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