You might be a star but it’s not an act

There are way too many rules and expectations around what you ‘should’ do and what is ‘right’ when, actually, it all comes down to what you want and how you want to do it. It is about you, as you are No.1. If you’re not happy how can you do your Thing to your best effect? It matters.

Continue reading...

What a waste! A marketing fail not to repeat

I am not saying you need to run a 24-hour business—that’s why websites were invented after all—but let us know in any advertising if you’re not going to be open and don’t waste our time. Have your opening hours for phone calls in your ad OR point us only to your website (and let us know what we can do there).

Continue reading...

Slower is better than stopping

Today I went for my first ‘proper’ run in a long time (that’s running for the sake of running, not because I’m cutting it fine to catch my train). I’m married to a ‘proper runner’ who ‘pops out for a 10k’ 2 or 3 times a week, so it’s a little intimidating when I know my ‘run’ could be outpaced by a walk at times. But when you decide on something you want to do, it’s a good idea to just do it–any way you can.

Continue reading...

You’ve got to be in it to win it.

On the one hand, yes you have to be visible and be in ‘it’ (where ‘it’ is your ideal clients’ radar) to get noticed. On the other hand if you read ‘it’ as being ‘everywhere’ then that’s a recipe for marketing overwhelm if ever I saw it!

Continue reading...

The Joy of Small

2

Being small is a very good thing when it comes to doing your Thing.

If your business is just you then you’ve only got yourself to consult when it comes to decisions. There’s a lot to be said for that (if you can make a decision, of course!).

Some of my client’s have ‘Things’ that help bigger organisations communicate better, and be more effective in their meetings which tells you what it’s like when you get big. It’s easy to be effective when it’s just you. So don’t do yourself a disservice and discuss things over and over in your head—just decide and do.

Continue reading...

Lifetime Value. An oldie but a goodie.

4

Lifetime value is not a new concept in marketing and business but it often astounds me (in a slap-on-the-forehead kinda way) that many business owners don’t ‘get it’.

Lifetime value is the ‘number’ you need to have in mind when you are evaluating your marketing, when you’re working out your investment into how much to spend (time or money or both) in getting a new customer.

Continue reading...