Routines vs. flow

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I have routines and at other times those are gone. And it made me think about when I’m more in flow–do the routines help or do they hinder?

My routines are day-of-the-week and times-of-the-day based. When my children are in school, the structure of my day is dictated by their schedule because I like to take them to school, so ‘work’ only starts after that…

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You wouldn’t serve a bowl of chips

It’s the ‘best dress in the shop window’ scenario, it’s the ‘fire the big guns first’ option. Don’t offer tasters of anything less than what you do that’s brilliant when you’re faced with hungry potential customers. Serve them a little bit of your steak not a bowl of chips.

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This isn’t it

What your Thing isn’t is as important as what it is. Sometimes it’s expected that when you’re good at something you’re good at ALL of it. Take Marketing (for an example close to my heart!): I LOVE ideas, strategy, plans, visions, creative concepts, copy and the communication side of Marketing. Do I love the stats, […]

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Every customer has their own agenda

Everyone who buys your product or service has their own agenda — they want ‘their problem’ solved, or ‘their need’ satisfied. This explains why customer segmentation is so important if you want to sell more to your best customers…

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You decide

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When it comes down to it, there is really only one person who stands between you and your Thing and that’s you.

Of course, you can get help to find your Thing—help to shape it, help to package it, and brand it, and sell it. But only YOU can decide to do it—actually go out there are do the Thing.

It’s about jumping in with both feet to do your Thing and knowing that that’s what you’re here to do. There is no “Ohh, I’ll dip a toe in”—that’s never going to convince anyone… if you’re not 100% certain, then why would anyone buy from you?

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What about ME?

That’s who I am interested in–ME! What do I get from working with you? What results will happen FOR ME? Where is my business going to grow? How am I going to make more money/feel better/lose weight/get calm/look stylish, etc., etc.

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