Is your light on?

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You and your Thing take people on a journey and deliver them to their destination (the result you give)—and, just like a taxi, you might be missing opportunities to help people if you only have your light on in the obvious places.

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If you call it sales, it will feel like selling

If you consider that you need to do a sales pitch or have a conversation that will end in the sell, then you might be setting yourself up to not sell much at all.

The thing with a sales pitch is you’ll go into pitch mode–you’ll start to talk differently, change your energy, perhaps feel uncomfortable (as will most likely the person you’re pitching to) and you’ll feel less like you and more like a salesperson.

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Being desperate is never a good look

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I know that life is not all hearts and flowers and giant pots of cash (at least not all the time) :) BUT when you don’t have those things in abundance, don’t think that they don’t exist or that there’s a limited amount of happiness and success and you need to hunt down your share of it.

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When did you last plug in to the Matrix?

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I’m asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it’s like plugging into the Matrix.

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How do you do?

How do you do what you do?

This is a really important question to ask yourself as it will really help you with your marketing and get you noticed.

Share the details, the thoughts behind your process, your procedures, the details, the ‘little things’ that you do to make how you do what you do different.

I am guessing that whatever it is you ‘do’ there are also lots of other people and businesses that ‘do’ it too.

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Being in Business—does yours add up?

Being in Business means you are transacting—buying and selling—so please don’t be surprised about this :) There WILL be numbers involved.

If you want to make money doing your Thing then you need to run it as a business. And that means selling—with invoices and cash flow and everything!

When did you last check the pulse of your business?

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